Key Areas Of The Marketing Environment Marketing Essay

Key Areas Of The Marketing Environment Marketing Essay This assignment emphasizes on relationship approach to explain the concept of marketing. With regard to service, the concept of marketing takes into consideration manufacturers service organizations as well as service operations. Traditionally marketing was considered as a function which includes expertise planning and implementation of marketing mix. However, when it comes to services, this function of marketing is not taken into consideration. Marketing with regard to service is more about relationships, like those involving one-on-one transactions or whose scope is narrowed, for example, marketing of breakfast cereal or soap. Other kind of relationships whose scope is wider consist of significant social interaction which are on-going as well as long lasting, for example, service offered by hospitality industry or financial providers. Next, this assignment investigates the term relationship strategy and its nature. A detailed comparison about marketing and organizational behavior, concerning functions of businesses as well as academic regulations, drawn from the relationship approach are argued in this assignment. Lastly, the assignment emphasizes on the importance of service culture and internal marketing in this challenging global market to meet the marketing aspect and organizational behavioral needs of any business. 1.2: Analyze the relationship between businesses vision, mission and marketing strategy For any organization, mission statement is the most important statement which directs the business to achieve its goal and built its name in the market. Mainly, this statement includes three most important aspects, namely, vision, mission and core values. Vision is a wider thought of what the company wants to accomplish in future. Mission is mainly concerned which what steps the company is going to undertake to accomplish the set vision and core value involves the behavior of the company and its member throughout the course of goal accomplishment. All these three aspects are essential to direct the business through the path of success accomplishment. After the company has created the mission statement, it is then important for it to set the goals, objectives and strategic or action plan/s. Goals usually involves targets which the company needs to complete in order to accomplish the vision. Objectives are SMART (specific, measurable, achievable, realistic and time-framed) statements to accomplish companys goals. Strategic or action plans are the detailed executive plans which illustrate the ways in which goal and objective can be accomplished. 1.3: Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situations To analyze the key areas of marketing environment, the businesses are now emphasizing on strategic philanthropy concept. This concept helps to develop and evaluate the marketing issues, illustrates the focus of the stakeholders, and examines the aspects that need to be considered while executing the business plan. Today companies are realizing the advantages of strategic philanthropy concept not only for the employees and the investors but also for the community as whole. Currently, the companies are also formalizing and combining philanthropic decisions with other strategic decisions related to the performance of the company. 21st century companies are more emphasizing on management of social marketing issues for the interest of essential stakeholders. 1.4: Examine the factors influencing consumer choice and behaviour In the current globalised market, there is an accelerating need for ethical choices as proved by most researches. However, not much has been printed about the decisions made by the ethical consumers and the impact of their decision making on marketing. Due to limited proven research work about ethical consumer choice, this assignment will highlight the outcomes of national survey conducted on large scale in UK on ethical consumers. Equation modeling and reliability analysis methods were use to study this most important and ignored area and also to investigate the essential factors influencing ethical consumer choice and their interconnectivity. Two sets of data was used to create decision making model and its cross validity was examined. This innovative model of ethical consumer choice and decision making showed remarkable improvement on consumers buying choice. Study results of this researched proved that the buying intentions of the consumers were highly influenced. The assignment, however, further discusses implications of these results on marketing practitioners. 1.5: Assess the role of market research in business decision-making Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dysons bagels vacuum cleaner are often cited to support this view. Despite this, companies continue to seek the views of consumers on their new product ideas. The debate about the use of market research in the development of new products is long-standing and controversial. This paper reviews the literature in this area and examines the extent to which market research is justified and whether companies should sometimes ignore their customers. The paper offers a conceptual framework that may help companies to decide when market research findings may be helpful and when they may hinder the development of discontinuous new products. Amplification of assessment criteria 1.1 Examine the main contexts of marketing 1.1.1 Assess critically the role of marketing in business, e.g. the impact of marketing on society In todays time, marketing researchers and professionals are extremely interested in the value generated by marketing. Even though there is large number of research work on marketing, it is still unclear how the market value is interrelated with the interest of the marketing generators. Researchers further plan to examine how customer value and customer satisfaction are interconnected. This will help to lessen the uncertainty created around both the concepts. Both customer value and customer satisfaction are two different concepts in terms of theory and practical aspects. This assignment examines this along with highlighting whether customer value helps to predict the behavioral results in better way with compare to customer satisfaction, when it comes to business marketing. To address this issue, there are two different models generated and examined in a cross sectional survey with the purchasing management of a company. A direct influence of value on intention of purchasing manager is suggested by first model whereas the second model arbitrates the value with customer satisfaction. This research study proves that both customer value and customer satisfaction are two different concepts measured and conceptualized in different way, still are harmonizing with each other. 1.1.2 Demonstrate the contribution of marketing to business strategy, e.g. major contexts of marketing applications (consumer goods; business to business; services marketing) There can be no more important aspect of constructing an effective marketing strategy than understanding competitors and your own organizations competitive position. The techniques such as Porters Five Forces Model and a SWOT analysis have already been identified as ways in which an organization can assess aspects. 1.2 Analyze the relationship between businesses vision, mission and marketing strategy 1.2.1 Explain the relationship between businesses vision, mission and marketing strategy, e.g. developing a marketing strategy which supports the businesses corporate strategy A management team needs information about external environments to make sound strategic decisions. Environmental scanning is the process of gathering information about those external environments to inform decision-making. That information may come from a wide variety of sources. It is important to ensure that data gathering, interpretation/analysis and strategy formulation are seen as three separate stages of environmental scanning. Some organizations use the information they collect to construct different scenarios, which also contribute to their planning and prepare them for a flexible response. 1.2.2 Identify the key influences on shaping marketing strategy, e.g. competitor; capability and resources; target customers; external environment. A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. 1.3 Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situation. 1.3.1 Identify the main tools and techniques available for analysing key areas of the marketing environment, e.g. environmental scanning This article focuses on defining and discussing the concept of critical success factors as input into the analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including analysis, analysis of industry structure, industry/business experts, analysis of competition, and analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSFs from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSFs is presented. 1.3.2 Demonstrate the use of the main tools and techniques available for analysing key areas of the marketing environment, e.g. scenario planning The methodological tools and techniques that analysts use to assess the evolving Innovation, Science and Technology-related (IST) factors impacting their enterprises competitiveness and strategic environment. Studies generally show that a limited set of conceptual tools are regularly utilized by analysts in some enterprises; nevertheless, they are perceived only to demonstrate mixed success levels in meeting planning or decision-oriented needs. A performance gap exists between organizational needs to proactively address IST factors impacting their organizations competitiveness and the insights actually delivered to decision-makers by existing methods and the analysts who employ them. In this paper, the author defines the scope of IST analytical applications, identifies the conceptual tools and techniques used, applies a model for assessing the utility of the tools, describes the reasons why the tools do not deliver what is needed, and makes recommendations for improving the use of IS T-focused analysis tools. 1.4 Examine the factors influencing consumer choice and behaviour 1.4.1 Analyze the process of consumer product acquisition and consumer choice, e.g. models of consumer buying behaviour; impact of memory, perception and learning on consumer choice The ways in which consumers make choices are clearly of interest to those involved in marketing. Consumer behaviour includes elements which are rational and elements which are emotional. However, the process involved in making a choice and buying decision can be analyzed and represented in a step-by-step framework. This section examines that process and the underlying factors which determine consumer behaviour. 1.4.2 Analyze the factors which influence consumer behaviour, e.g. impact of personality, motivation, opinions, attitudes and values on consumer behaviour; role of reference groups on consumption behaviour In the field tourism progress and planning, the decision making process is highly multifaceted because companies and communities have to combat with economic, social and environmental aspects of greater development. Geographic Information Systems (GIS) can be considered as an essential tool of methods and technologies of high applicability to provide for the attainment of greater tourism development. To investigate conflict, Spatial (environmental) data can be utilized which examines competition, explores influence on and helps in making decision. The impact assessment and simulation is highly significant for the development of tourism, and GIS can a role in terms of the environmental audit, exploring the suitability of sites for the planned developments 1.5 Assess the role of market research in business decision-making 1.5.1 Differentiate between market research and marketing research, e.g. their roles in determining structural characteristics and understanding marketing strategy decisions Even when there is increasing talks on international standardization versus customization, to empirical intuitions existing fragmented light to deliver. On the basis of an integrated analysis of 36 studies revolving around outcomes of standardization / adaptation, his past, and performance, this flow has been found to be characterized by non-significant, contradictory, and to a certain level, the results disconcerting related to the concepts inappropriate pictures, poor design and poor analytical methods. The main termination arising from this analysis is that if you standardize or adapt to accomplish better business performance will fundamentally based on the totality of the conditions in which a company is faced with a scrupulous foreign policy of a specific time period. 1.5.2 Analyze the contribution of market research to the decision-making processes of a business, e.g. the role of marketing information systems; the importance of competitive intelligence This paper reports case study of an inter-organizational (IOS) of Cisco and Xiao Tong in China. We interviewed their senior managers, heads of departments and employees who have been directly affected in their work. Other sources of are company documents and publicly available background The study examines the benefits of the IOS for both corporations. The also reveals seven critical success factors for the IOS, namely intensive stimulation, shared vision, cross-organizational implementation team, high integration with internal, inter-organizational re-engineering, advanced legacy and infrastructure and shared industry standard. Outcome 02: Know how to build marketing strategy 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy After designing core values, vision, mission, you need goals and objectives that will help to accomplish your vision. Objectives The objectives are broad statements of what you want. Therefore they should be included in your vision. You should look into the mission, as you will be involved to realize your vision. Examples of business objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Improving profitability à ¢Ã¢â€š ¬Ã‚ ¢ Increasing the competence à ¢Ã¢â€š ¬Ã‚ ¢ capture a larger market share à ¢Ã¢â€š ¬Ã‚ ¢ give improved customer service à ¢Ã¢â€š ¬Ã‚ ¢ Advance employee training à ¢Ã¢â€š ¬Ã‚ ¢ Reduce the emissions of carbon dioxide à ¢Ã¢â€š ¬Ã‚ ¢ An objective should accomplish below given criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Good: Is it fitting with the vision and mission? à ¢Ã¢â€š ¬Ã‚ ¢ Acceptable: Adjusts the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the company and its employees? à ¢Ã¢â€š ¬Ã‚ ¢ Clarity: Is it easy to understand and easy to explain? à ¢Ã¢â€š ¬Ã‚ ¢ Flexible: can be adjusted and modified as needed? Ensure the objectives are paying attention on the significant aspects of the business. Do not use too many objectives or else you mind lose your concentration. Even the design of your objectives do not conflict and get in the way with each other. Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy Here are AgVA strategies, goals, objectives and action plan. It should be considered that the strategy is a sequence of techniques to use mission is to accomplish the vision. The objectives are statements of what I required to be done to execute the strategy. The objectives are explicit milestones to achieve the goal. The milestones can be accomplished with the action plans which include specific actions to be taken. Vision: a vivacious rural economy determined by value-added agriculture. Mission: To generate and foster the growth of value-added agricultural enterprises. Strategy: utilize local peasant leaders with the skills for the development of company and for business development. Objective: the interest of local farmers / development work experience. Objective: generate a Subscription twenty farmers February 1st. Action Plan: Establish a membership committee to employ local farmers heads. Recognize the 40 farm heads in major cities in the area. Call qualifying. Contact individually, in the hope that half of crowd will be ready to participate. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives Goals are specific, measurable, time-sensitive statement of what should be achieved and when it will be achieved. Milestones along the road to achieving your goals. Examples of the companys goals are: à ¢Ã¢â€š ¬Ã‚ ¢ at least a 20% after-tax rate of return on our investment in equity to earn during the next fiscal year à ¢Ã¢â€š ¬Ã‚ ¢ the market share of 10 per cent increase over the next three years. Reduce operating costs by 15 percent over the next two years, improving the efficiency of the production process. The time of the call-back to reduce the investigation of the client and not more than four hours. The goals must meet the following criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Measurable: What will happen and when? à ¢Ã¢â€š ¬Ã‚ ¢ Appropriate: apply it as a measure to reach the goal? à ¢Ã¢â€š ¬Ã‚ ¢ Feasible: It is possible to achieve? à ¢Ã¢â€š ¬Ã‚ ¢ Commitment: People are committed to achieving this goal? à ¢Ã¢â€š ¬Ã‚ ¢ Properties are the people responsible for achieving the objective included in the definition of the target. 2.4: Demonstrate how marketing strategies contribute to sustainable competitive advantages. This study examines the impact of the six dimensions of corporate social responsibility, sustainability marketing strategy the mediation influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. CSR consists of human development, environmental considerations, community involvement, product and service innovation trend, the attention of consumers, and the competition is an important strategy that will help companies get image enhanced marketing, customer satisfaction, stakeholder acceptance marketing performance and sustainability marketing. Here ISO 14000 106 companies in Thailand, was selected as the sample of the study. The results showed that some dimensions of corporate social responsibility has a significant impact on the marketing strategy, customer satisfaction, stakeholder acceptance and sustainability marketing. Furthermore, the performance of marketing a potential positive effect on the sustainability of marketing. Moreover, the ethical vision and competitive intensity has a moderating influence on the partial corporate responsibility strategy social relationships, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and sustainability marketing. Potential conversation with the results of the research is actually applied in the study Apply the main steps of marketing planning in practical business situations à ¢Ã¢â€š ¬Ã‚ ¢ mission statement (or define the mission of the company) has an impact on all the planning throughout the organization, because it is a statement of the companys overall business philosophy. Normally, a set of guidelines, rather than something that is expressed in quantitative terms hard and fast. à ¢Ã¢â€š ¬Ã‚ ¢ Situation analysis involves assessing the internal and external factors that influence the planning process and asks the question: Where are we?. This means that the research and analysis of all the information that has an impact on the organization and its operations, internal factors such as individual departmental corporate resources, external factors such as the current political events may interfere with the activities of the company. à ¢Ã¢â€š ¬Ã‚ ¢ organizational goals requires a management company to offer guidance on how the company to fulfill its mission, and it makes it clear that the company wants to be. This, in contrast to the mission, should be expressed in quantitative terms available. à ¢Ã¢â€š ¬Ã‚ ¢ strategies to achieve these objectives, concrete ideas on the achievement of corporate goals and relate to choose the way in which the mission is accomplished. 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy 2.1.1 Evaluate the key influences on strategic marketing planning, e.g. analysing competitors; identifying strategic marketing goals. The creation of a marketing strategy inevitably takes place in a strategic context which is a mixture of internal and external factors. Because of this, it is essential to have a clear understanding of that context before the marketing strategy is constructed. A systematic approach to acquiring that understanding helps to ensure that it is well informed and covers all the relevant factors. 2.2 Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy 2.2.1 Explain the importance of competitors, e.g. key issues when analyzing a businesss competitors Competitive analysis and strategic evaluation of the strongly corrugated and corrugated SWAK of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling an average of all relevant sources of competitor analysis in a framework in support of the efficient and effective strategy formulation, implementation, monitoring and adjustment. analysis is an essential part of the corporate strategy. It is argued that most companies are not this type of analysis systematically enough to carry. On the contrary, many companies are working on what is called informal impressions, assumptions and intuition by goodies information about competitors every manager continually receive. As a result, the traditional sites of the area scanned many companies to the risk of dangerous competitive blind areas due to a lack of robust competitor analysis. Demonstrating the value of information about competitors, such examples of business use to answer questions which provides information on five main competitors Management for Impact means that that is what is needed to respond to changing conditions and greater understanding by the adaptation of the project so it will be more likely to achieve its expected impact such changes may result in minor changes to the assets or major strategic reviews .. Each project is managed to be impacted by its own set of limitations. hold the internal and external constraints will help you to have realistic expectations of what can be achieved and set. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives 2.3.1 Explain the main types of strategic marketing objective, e.g. niche, hold, harvesting and divest objectives The purpose of strategic marketing analysis is to help managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. From this information it becomes easier to determinate exactly what the marketing goals should be. There are several types of strategic objective but four main ones are considered here. These are niche, hold, harvest, and divest goals and are considerable briefly. However the section that follows considers a further objective, namely growth. 2.3.2 Demonstrate the links between growth as an objective and other key strategic marketing objectives, e.g. examine types of growth (intensive, integrative, diversified) in relation to other to strategic marketing objectives When an organization adopts a diversification strategy they are essentially moving outside current, known areas of expertise. Through diversification they begin to work with new products, in new markets, and this brings new risks. Diversification for single-product organizations is an important development for two main reasons. First, risk becomes spread across two or more markets, and secondly, organizational resources such as management, marketing, finance, production, and operations can be used more effectively and efficiently when deployed across more than one product or market. Horizontal diversification occurs when products that are technologically unrelated to The established product range are introduced to the same market. Concentric diversification occurs when products that are technologically related to the Current portfolio is introduced to new markets. Conglomerate diversification occurs when products that is technologically unrelated To the current portfolio are introduced to new markets. 2.4 Demonstrate how marketing strategies contribute to sustainable competitive advantage 2.4.1 Identify the conditions necessary for sustained competitive advantage, e.g. Porters ideas for sustainability He described a category scheme consisting of three general types of strategies that are commonly used by companies to achieve competitive advantage and maintain. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer, then an economist before he specialized in strategy) and look at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and look at the strength or core competency of the company. In particular, he has two powers which he felt was most important: product differentiation and product cost (effectiveness) identified. 2.4.2 Assess how different strategies contribute to competitive advantage, e.g. key positions that a business can adopt (cost leadership, differentiation and focus strategies) and their impact in achieving competitive advantage Differentiate their products in a way to compete successfully. Examples of successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike Sneakers, By-Pastor, Apple Computer, and Mercedes-Benz. Differentiation that is tuned when the target segment is not sensitive to price, the market is competitive or saturated, customers have very specific requirements that may be under-served, and the company has resources and unique features that allow you to these needs in a response mode that are difficult to copy. These include patents or other rights of intellectual property (IP), the only technical expertise (eg Apples ability to design or animation prowess PEER), talented employees (for example, a champion sports team or a company of merchants Star brokerage), or innovative processes. Successful brand management is only observed even when the physical product is the same competitors. In this way, Chiquita was able to banana brand Starbucks coffee could be seen, and cou ld sneakers Nike brand. Fashion designers are heavily dependent on this form of image difference. 2.5 Apply the main steps of marketing planning in practical business situations 2.5.1 Demonstrate the process of marketing planning in a business context, e.g. devise outline marketing plans to meet the needs of different sizes and types of business The assignment gives few guidelines, examples, methods, tools, and the procedure to write a business plan that generates effluent outcomes. There is also online guidance available which are not chargeable and which demonstrates ways in which marketing strategy can be generated or a company to write a basic business plan or a plan related to sales by making use of freely available templates, examples and tools of how specific the statement separately and theories and techniques for marketing strategy and marketing planning, consisting of tools and guidelines for advertising, press, public relations (PR), and media relations, generation of sales through inquiries , advertising copywriting, internet and web marketing, offers, and so on. There is an in-depth information available about sales planning and selling based on current market situations. Outcome 03: Understand the concept and role of market segmentation and positioning Differentiate between market segmentation and product differentiation A small business can differentiate its product using marketing techniques, by physically changing the product or by changing the price. Using marketing, you can create a brand or image in the mind of consumers by pointing out the difference between your product and those of your competitors. For example, your advertising can show that while your product may cost the same as your competitors, it lasts longer, making it less expensive to use. If you sell tennis shoes, you can reinforce the toes, making it a longer-lasting shoe that appeals to frequent players who wear out their shoes. Lowering or raising the price of a product differentiates you from your competition. Because consumers have different needs, even when shopping for the same product, its important to know who is buying your product. This will help you plan your marketing, product development and pricing. You can sell a higher-priced version of your product with extra features in specialty stores to attract young, affluent singles, and sell another version with fewer features at a lower cost to young families or seniors. You can sell one version of your product to consumers, and another to businesses. 3.2 Compare and contrast different targeting approaches Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing number s of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions cost-effective and profitable cause and effect; inputs required to achieved required outputs, analyses, identifie

Teachers Attitudes Towards Interactive Whiteboards Teaching Tool Education Essay

Current UK governmental policy enterprises, such as Harnessing Technology: Transforming Learning and Children ‘s Servicess recommend that instructors increase their usage of engineering to better pupil academic growing ( Department for Education and Skills, 2005 ; Loveless, 2010 ; P. Smith, Rudd, & A ; Coghlan, 2008 ) . This has lead to increasing synergistic whiteboard ( IWB ) usage in UK primary and secondary schools ( Becta, 2008 ; Department for Education and Skills, 2005 ; Madden, Prupis, Sangiovanni, & A ; Stanek, 2009, p. 15 ; H. J. Smith, Higgins, Wall, & A ; Miller, 2005, p. 91 ) . Using an IWB enriches a schoolroom with images, sound, pre-prepared lessons, and entree to the Internet in multiple modes ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Lewin, Somekh, & A ; Steadman, 2008, p. 292 ) . What makes the synergistic whiteboard so potentially utile is that instructors can utilize this engineering from a learning place in the schoolroom instead than sitting at a computing machine ( S. Kennewell, Tanner, Jones, & A ; Beauchamp, 2008, p. 64 ) . IWB ‘s are thought to better pupil motive, engagement, coaction, deepness of acquisition, every bit good as addition pupil-teacher interaction ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Gillen, Staarman, Littleton, Mercer, & A ; Twiner, 2007, p. 11 ; S. Kennewell, et al. , 2008, p. 64 ) .Literature ReviewOne manner to believe about engineering in general and synergistic whiteboards specifically is to see the IWB a tool for people to utilize ( Gillen, et al. , 2007, p. 12 ; Lewin, et al. , 2008, p. 293 ; G. Beauc hamp & A ; Parkinson, 2005, p. 101 ; Jonassen, 2006 ; S Kennewell, 2001 p107 ; S. Kennewell, et al. , 2008, p. 65 ; Lewin, et al. , 2008, p. 295 ; Loveless, 2010, p. 9 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) . Harmonizing to research, teacher attitude toward technological tools is the most of import factor in the successful execution of engineering in the school system ( Efe, 2011, p. 229 ; Teo, Wong, & A ; Chai, 2008, p. 128 ; Watson, 2001, p. 259 ) . Research workers have been analyzing this issue from a theory known as the Technology Acceptance Model ( Pynoo et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Basically this theory suggests that people accept engineering based upon the sensed utility and perceived easiness of usage. Most surveies have found that the more utile a individual believes the engineering is ( sensed utility ) , the more likely a individual will try to utilize it ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Versatility, shorter readying clip, ability to salvage lessons, better schoolroom direction with improved pupil behavior, improved lesson pacing, more multisensory lessons with multimedia, expanded interactivity throughout lessons, the possible to make more pupils with increased pupil success are all facets of sensed utility ( G. Beauchamp & A ; Parkinson, 2005p. 312 ; Gillen, et al. , 2007, p. 12 ; Gray, Hagger-Vaughan, Pilkington, & A ; Tomkins, 2005, p. 38 ; S. Kennewell, et al. , 2008, p. 62 ; Moss et al. , 2007, p. 6 ; Slay, SiebE† rger, & A ; Hodgkinson-Williams, 2008, p. 1335 ; H. J. Smith, et al. , 2005, p. 92 ; Teo, et al. , 2008, p. 267 ; Wood & A ; Ashfield, 2008, p. 84 ; Zevenbergen & A ; Lerman, 2008, p. 110 ) . Perceived easiness of usage is defined as a instructor ‘s expectancy of troubles connected with utilizing the engineering ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Learning and implementing the usage of IWBs takes considerable attempt ( Borghans & A ; Weel, 2006, p. 1 ; Lewin, et al. , 2008, p. 239 ; Miller, Glover, & A ; Averis, 2009, p. 3 ; H. J. Smith, et al. , 2005, p. 98 ) . It is complicated to incorporate this tool into their personal teaching method and lesson planning ( Moss, et al. , 2007, p. 4 ; Slay, et al. , 2008, p. 1332 ) . This requires a important investing of clip non available to most instructors ( Efe, 2011, p. 229 ; Watson, 2001, p. 260 ) . Teachers need unrestricted entree to IWB ‘s in order to get the hang the engineering and go comfy with its usage ( Gray, et al. , 2005, p. 38 ) . Some schools do non hold adequate engineering for this to go on ( Efe, 2011, p. 229 ; Madden, et al. , 2009, p. 25 ; Watson, 2001, p. 257 ; Zevenber gen & A ; Lerman, 2008, p. 110 ) . Synergistic Whiteboards have important possible to alter the manner instructors teach at a really basic degree ( Gray, et al. , 2005, p. 43 ; Higgins, Beauchamp, & A ; Miller, 2007, p. 221 ; Watson, 2001, p. 252 ) . Teachers have the ability to see the full scope of potencies offered by the IWB or they can use this new resource harmonizing to their criterion and usual mode of instruction ( Bateson, 1972 ; G. Beauchamp & A ; Parkinson, 2005, p. 306 ; Gillen, et al. , 2007, p. 12 ; S. Kennewell, et al. , 2008, p. 71 ; Knight, Pennant, & A ; Piggott, 2004, p. 4 ; Miller, et al. , 2009, p. 4 ; Teo, et al. , 2008, p. 265 ; Watzlawick, Weakland, & A ; Fisch, 1974 ; Wood & A ; Ashfield, 2008, p. 86 ; Zevenbergen & A ; Lerman, 2008, p. 109 ) . This can be a considered both an indicant of usefulness and/or a trouble connected to IWBs ( Lewin, et al. , 2008, p. 295 ) . Teacher ‘s beliefs sing teaching method will find their position on this issue ( Gary Beauchamp & A ; Kennewell, 2008, p . 306 ; S. Kennewell, et al. , 2008, p. 65 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) .MethodologyThis research was basic qualitative research that was trying to measure instructor ‘s feelings and attitudes toward the use of Synergistic Whiteboards. Questions were developed harmonizing to the above literature and these constructs. Forty secondary school instructors were asked to make full in respond to a 10 inquiry multiple-choice questionnaire. This questionnaire is attached in Appendix 1. Out of those who answered, five instructors were selected for farther interview. The extra interview inquiries can be found in Appendix 2. A chart of the replies and their dislocation are listed in Appendix 3. This research was conducted with an consciousness of the duty to teacher-respondents harmonizing to the values described in the British Revised Ethical Guidelines for Educational Research Data ( 2004 ) . Questionnaires were distributed and interviews conducted without favoritism against anyone for any ground, demoing regard for single differences. Teachers who participated understood that their engagement was wholly voluntary. They were informed of the nature of this research and the grounds for it. Complete privateness and confidentiality of their engagement and their responses was assured. No personal information was collected. All questionnaires were returned without names or any identifying features. Questionnaires were kept in a unafraid cabinet with no entree except for this research worker. Those involved in this research were non antecedently known by this research worker, nor were there any double relationships with them other than research worker and participant. No misrepr esentation was involved in any facet of this research. Participants were assured that they could reply the inquiries in the questionnaire in full, in portion, or non at all. They could alter their heads about take parting at any clip with no reverberations. No vulnerable people were included in this undertaking. No inducements were offered or given to convert people to take part. Participants were advised that they could talk to this research worker sing their reactions to the inquiries involved if they so desired. This research was conducted in a nonbiased format in order to get at honest consequences. There was no effort to pull strings, turn out or confute an docket. Data was collected, collated and analysed harmonizing to frequence of each response. Because some replies were given in both the interview and questionnaires, the figure of replies to different inquiry varies slightly. As basic research, this type of analysis provides farther waies for extra research.FindingssTeachers who believe that engineering will be utile to them are more likely to do the effort to utilize IWBs. In this research, instructors assert that the primary ground they use an IWB is that it offers a assortment of uses and makes their lessons less nerve-racking as represented in the diagram to the right. For some, the newness of this technique makes their undertaking more interesting. The grounds instructors give for trying to use IWBs include it ‘s assortment of educational utilizations ( 32 % of the instructors ) , decrease of emphasis ( 25 % of the instructors ) , a new attack to learning ( 22 % of the instructors ) , to develop their ICT accomplishments ( 17 % o f the instructors ) and the IWB is their lone available board ( 4 % of the instructors ) . Question # 2, â€Å" do you utilize an synergistic whiteboard as portion of your instructor tool, † was chosen as one method of sing the issue of sensed utility. A tool is utile. Eighty per centum of the instructors who participated viewed the usage of IWBs as one facet of their instructor repertory instead than as somehow distant from them. Most of the instructors involved in this research did believe that an IWB was a tool for them to utilize. Merely 5 % of the instructors did non utilize an IWB as portion of their instructor tool. Technological attitude can be seen to some extent by how frequently a instructor uses an IWB. Thus, inquiry # 4, on mean how many lessons per twenty-four hours do you interact with the whiteboard? Peoples who use their engineering more often are assumed to believe it is utile. In this instance, about tierce of the instructors used their IWB for 1-2 lessons each twenty-four hours and about tierce of the instructors used their IWB for 3-4 lessons per twenty-four hours. This information implies that instructors are utilizing their engineering on a regular footing. Teachers seem to see IWB ‘s as a helpful tool in many countries of instruction. The information split closely with 22 % of instructors admiting their belief that IWBs better planning, 20 % describing their belief that an IWB improves gait, 26 % coverage that they believe IWBs aid develop a better lesson flow and 24 % believe that their administration is helped by the usage of an IWB. Fewer instructors have seen an betterment in pupil behavior. On the other manus, 95 % of the instructors perceive the IWB as utile for bettering pupil comprehension of new constructs. Teachers continue to see value in IWB, with sentiments moderately equally split between believing that this engineering increases pupil motive ( 18 % ) , pupil engagement ( 25 % ) , teacher motive ( 15 % ) , and teacher engagement ( 17 % ) . Research strongly suggests that if a instructor believes that any troubles inherent in engineering are greater than what they perceive as its utility, that instructor will non utilize the engineering. When the IWB is non easy available, instructors are unable to entree it and go familiar plenty with it to go comfy. Therefore, inquiry # 1 was asked to measure IWB entree, a strong issue of sensed easiness of usage. In this research the bulk of respondents answered yes. Educational research workers stressed the doctrine of pedagogical alteration as a consequence of engineering. If instructors are utilizing their IWBs as an interaction instructor tool, they are thought to be trying pedagogical alteration. Are instructors utilizing IWBs from their old teaching method or are they incorporating this new engineering and making new ways of learning? Most of the instructors who answered this inquiry are utilizing their IWB as an synergistic instruction tool. The literature on engineering execution stresses the importance of instructor preparation. Most research emphasizes the deficiency of preparation as a barrier to positive integrating of new engineering. Yet more than half of the instructors take parting have had no formal preparation in the usage of an Interactive Whiteboard. The issue of salvaging lessons can mention to sensed easiness of use. The inquiry efforts to understand how instructors are accommodating to the new engineering. Teachers who do non salvage their work have n't yet realized this clip salvaging value built-in in engineering. These instructors are in the minority. A removable memory stick allows instructors to salvage their lessons but non to portion with one another. This could be another clip salvaging mechanism and an experience that increases teacher engineering accomplishment. The same is true of a personal web country. These instructors are in the bulk. A full two-thirds of the instructors use a memory stick or a personal web country to salvage their work. Merely one-forth of the instructors are salvaging their work to their section ‘s resort bank where instructors could easy portion their work with each other.DiscussionGovernmental policy encourages the increased usage of IWB and other engineering in instruction to better p upil success over clip. The literature reappraisal addressed engineering as a tool to be utilized by instructors harmonizing to the perceived utility and perceived easiness of usage. In the ideal, harmonizing to governmental policies, learning would alter and accommodate with the consequence being greater pupil success. This will merely go on if instructors can see that the utility of IWBs outweighs the troubles involved in using them. A simple study was administered to 40 instructors and interviews were conducted with five more instructors. The instructors believe that using IWBs will better pupil motive, motive, engagement in acquisition, teacher-student interaction and ability to larn new constructs. Most instructors do see the IWB as a tool for them to utilize in their instruction. Teachers are utilizing their IWBs on a moderately regular footing. They view this tool as utile for instructors every bit good as pupils. Teachers believe that IWBs make their occupation easier in footings of lesson planning, pacing lessons, lesson flow, administration, and ability to orchestrate schoolroom interaction. While IWBs are readily available for usage, there is a major job with instructor preparation for their usage. As more than one-half of the instructors in this research undertaking had no formal preparation in the usage of synergistic white boards, it is improbable that the coveted governmental educational alterations could reasonable be expected to happen. Equally long as instructors are being given engineering without the preparation to give them a deepness of understanding, they will reasonably implement this engineering from the pedagogical cognition they have.Decisionâ€Å" Teacher ‘s attitudes and experiences towards the usage of Synergistic Whiteboards ( IWBs ) † as instruction and larning tool was conducted to measure how current secondary school instructors match the research literature. Research workers and governmental policy shapers suggest that IWB ‘s can alter teaching method for the better, bettering pupil attainment. Many articles mentioned the deman d for instructors to accommodate themselves to the technological progresss in order to carry through this alteration. However, research besides carefully explained that if the sensed utility did non outweigh the sensed easiness of usage, instructors would non do the attempt to change their thought and learning behavior. For the most portion, the instructors who participated in this survey are utilizing IWBs on a regular footing. The engineering is available. However, without the designated preparation that allows pedagogues to understand engineering at a deep degree, engineering will merely be funnelled through the bing teaching method. This was illustrated by the simple inquiry about salvaging their work. Few instructors take advantage of the chances to portion work by salvaging on a school-wide waiter. Hopefully, future research will measure what needs to happen for instructors to be given engineering preparation that would let them to utilize the full resources of available engineering.Appendix 1: Questionnaire for instructorsDo you hold an synergistic whiteboard available every bit frequently as you would wish? Yes No Make you utilize an synergistic whiteboard as a instructor tool? ( Please tick merely one ) Yes No Sometimes As portion of your learning how make you utilize the whiteboard? ( Please tick merely one ) As an synergistic board ( You touch it with you pen or finger, write on it, etc ) As a show board ( Just to project work for the projector with no interaction ) Both On mean how many lessons per twenty-four hours do you interact with the synergistic whiteboard? No lessons 1 – 2 lessons 3 – 4 lessons 5 – 6 lessons Have you had formal whiteboard preparation? ( Please tick merely one ) Yes No On a instructor ‘s perceptive which of these characteristics do you believe synergistic whiteboards can better? ( More than one can be ticked ) Planing Pace Flow of lessons Do you believe utilizing an synergistic whiteboard better apprehension of new constructs? ( Please tick merely one ) Yes No Do you believe synergistic whiteboards additions: – ( Please click one or more ) Pupil ‘s motive Pupil ‘s engagement Teacher ‘s motive Teacher ‘s engagement What has encouraged you to utilize an synergistic whiteboard? ( Please click one or more ) A new attack to learning Its assortment of use To develop your ICT accomplishments It is the lone board in the schoolroom Make the lesson less nerve-racking How make you salvage the information created? ( Please click one or more ) Do non salvage work Department ‘s resort bank Removable memory stick Other methods Personal web infiniteAppendix 2: Interview inquiries for instructorsMake you utilize an Synergistic Whiteboard? If so how long have you been utilizing one? What do you utilize the Interactive Whiteboard for? Why? What type of interaction does the Interactive Whiteboard encourage? Why? How has the Interactive Whiteboard improved your instruction and acquisition? Why If you had the pick which medium ( Interactive or kick Whiteboard ) would you utilize as a learning tool? Why? What has been the cardinal influence ( s ) that has encouraged you to utilize the Interactive Whiteboard? What things would forestall you from desiring to utilize the Interactive Whiteboard?Appendix 3: Response Datas1. Make you hold an synergistic whiteboard available to utilize every bit frequently as you would wish? Yes 34 85 % No 6 15 % Entire 40 100 % 2. Make you utilize an synergistic whiteboard as portion of your instructor tool? Yes 32 80 % No 2 5 % Sometimes 6 15 % Entire 40 100 % 3. As portion of your learning how make you utilize the whiteboard? As an synergistic board 28 70 % As a show board 6 15 % Both 6 15 % Entire 40 100 % 4. On mean how many lessons per twenty-four hours do you interact with the whiteboard? No lessons 2 5 % 1-2 lessons 14 35 % 3-4 lessons 14 35 % 5-6 lessons 10 25 % 40 100 % 5. Have you has any formal whiteboard preparation Yes 18 45 % No 22 55 % 40 100 % 6. Think IW can better Planing 10 22 % Pace 9 20 % Flow of lessons 12 26 % Administration 11 24 % Behaviour direction 4 8 % Entire 46 100 % 7. Make you believe utilizing an synergistic whiteboard better apprehension of new constructs? Yes 38 95 % No 2 5 % Entire 40 100 % 8. Make you believe synergistic whiteboards additions Think IW additions Pupil ‘s motive 12 18 % Pupil ‘s engagement 16 25 % Teacher ‘s motive 10 15 % Teacher ‘s engagement 11 17 % Active student engagement 16 25 % Entire 65 100 % 9. What has encouraged you to utilize an synergistic whiteboard? Encourage to utilize IW A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 % 10. How do you salvage the information created? How make you salvage the information created A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 %

Managing Profitable Customer Relationships

Hardly Davidson has massive engines for motorbikes and has been known to have a friendly relationship with its customers. The company sponsors different motorbike events during which they are able to display modern bikes and their accessories. The brand name has a great reputation and has brought together riders and have welfare benefits for its members. The company has enhanced their rapport through regular communication through the internet. The riders have formed an international network attachment as well as local dealership to enhance their services. The company motivates its customers or riders by giving them pinstops which identify them with the company and so doing create pride of membership. Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one’s bike. Harley company has been accepted in different countries and its members can rent and ride in countries such as Canada, Australia and the United States. The company has built a good reputation and has a great bond with its numerous customer needs. 1.   What are the key elements of Harley-Davidson’s efforts to build relationship with its customers? The key elements in Harley-Davidson are the involvement of customers in not being just customers but also being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good communication through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers. 2.   Can you think of other companies that create such strong relationships with their customers? How do they do that? NASCAR which is the National Association for Stock Car Auto Racing has created a lasting customer relationship through a careful blend of live racing events, compelling web sites with information and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly environment that enriches the company-to-customer relationship. The Unilever company has created a good relationship through high standards of corporate behavior towards the employees, customers and the society. It is involved in community development activities and this extension of their services to the society attracts more customers. The company has also offered voluntary counseling and testing programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to reaching out to its customers. A follow up plan for comprehensive care and treatment is organized so that customers are convinced that the company’s objective is to render them the service and the good gesture goes along way in maintaining a good relationship. Offering of medicines at subsidized rates has led to the growth of the company and the humanitarian activities have extended to the provision of health insurance covers. 3.   How else can Harley-Davidson build or deepen its relationships with its customers? Harley Davidson can deepen its relationship by offering medical checkups for the riders before and after an event, a welfare scheme for the member’s next of kin to participate   for future customers as well as training facilities for those aspiring to be good riders. Recommendation To enhance profitable customer relationships, it is important that there is customer involvement and participation in the activities of the company. A good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service. Reference: Paul G.R. Up Close and Personal?: Customer relationship. Don Peppers, Martha Rogers. Managing Customer Relationship. Stanley A.B Customer Relationship Management   

Comparing Of Mice And Men By John Steinbeck - 1605 Words

Repeating Mistakes of Innocence in of Mice and Men Tragedy in life can be used to demonstrate the ultimate display of compassion and love, which truly demonstrates the qualities of men. In life people create attachments and bonds, craving companionship over isolated individualism. There is a endless cycle and chain of events that cause the annihilation of bounds which leads to tragedies bringing sadness. In Of Mice and Men, John Steinbeck focuses the reader s attention on the bond between two individuals George and Lennie, who are running from past experiences trying to start anew chasing their American Dream unaware of what s lurking ahead. Through craftsmanship, nature, transnational connections, evocative imagery, and symbolism,†¦show more content†¦Steinbeck s description of the settings in chapter one creates a calm and peaceful mood because of the diction and figurative language he uses in each line. He used onomatopoeia, such as, The water is warm too, for it has slipped twinkling over the yellow sands... The Brush is described as a beautiful place. We can infer this because of the words â€Å"yellow† and â€Å"twinkling†, both of which have positive connotations. However, the brush is described in such a way that it sounds faultless, the reader begins to conclude that it is too good to be true. This is way of foreshadowing: Steinbeck has created an ominous undertone which could be indicative of a theme further on in the novella. Personifications, ...sycamores with mottled, white, recumbent limbs..., alliteration,...and with the split-wedge tracks of deer that come to drink in the dark, and repetition,...and sycamores with mottled, white, recumbent limbs..., There is a path through the willows and among the sycamores..., ...the low horizontal limb of a giant sycamore.... Steinbeck sets the tone and atmosphere of the story s location, introduces his two main characters George and Lennie, begins some thematic considerations, adds imagery, and foreshadows later events in the story. A ll of this is accomplished with careful attention to word choices and repetition. Chapter one smoothly transitions and introduces the reason George and Lennie s are running blindly with hope:

The Digital Divide across the World - 1086 Words

This research paper investigates the combined vision of term ‘digital divide’ and factors influencing digital divide drawing on data of various continents including Australia and Europe. Secondly, the positive and negative developments to the society that may develop from linking the gap. Finally, advantages and disadvantages to the people that aids in growing their lives at personal, business, employment and global level to profit countries. The term digital divide refers to the gap between individuals with economical access to digital and information technology compared those with restricted or no access in any respect. It includes the unevenness between physical access to technology and also the resources and skills required to successfully participate as a digital citizen. Knowledge divide reflects the access of assorted social groupings to information and knowledge, gender, income, race, and by location (Jadhao 2013). The digital divide originates from the gradual distribution of advanced machineries. It is the standard and certain outcome of richer community and nations work with and implementing technologies since they need excessive revenue. Similar divides has happened with every primary electronic component. Over time, the divide ceases as the technology grow to be affordable and well examined. In order to understand the term ‘digital divide’ it is crucial to recognize the terms such as ICT and Access. Information and communications technology (ICT) isShow MoreRelatedTechnology and Social Inclusion, An Annotated Bibliography719 Words   |  3 PagesKenny, Charles J. (2003). W(h)ither the Digital Divide. http: //freeculture2. soc.american.edu/uploads/359/W_h_ither_DD__Jan_.pdf. As a prerequisite before we analyse the one laptop per child (OLPC) program and then trying to compare it with other Information and communication Technology (ICT) initiatives, it is of great importance to understand the developmental issues all of which these programs aim to resolve. These programs in the current world do address multiple socioeconomic problemsRead More Access to Information - The Widening Gap Essay example1268 Words   |  6 PagesAccess to Information - The Widening Gap The â€Å"Digital Divide† is a buzz phrase heard today in North America. It refers to the growing divide between people who have and do not have access to information specifically via the internet. There are various forms of digital divides but the one that is the most despair is the global digital divide between industrialized countries and developing nations. Optimists feel that the internet and information it carries brings potential to societies of developingRead MoreEnsuring Access to Higher Education938 Words   |  4 Pagesmany forms of evidence have been used in the article for instance a clear bibliography is provided quotes, statistics and charts have been used as well. The capabilities enlarged of web browser, this net like world of connectivity manipulated by visually based user screens was coined the World Wide Web. Internet going online became worldwide keys of economic status, power and political representation in a short time frame. â€Å"According to Wilhelm , in order for democracy to flourish, universal internetRead MoreDigital Immigrants, Digital Natives: Myth or Reality? Essay1040 Words   |  5 Pages(Servon, 2002), the term Digital Divide presents an interesting quandary of information and communication technologies (ICT) disparities among countries in the world, especially between developed and developing countries. Many reports even showed that access to ICT in these information â€Å"have† and â€Å"have-nots† countries was unequally even (Bridges.org, 2001; Fuchs Horak, 2008; Norris, 2001 ; Van Dijk, 2009). Nonetheless, though inequities in access to ICT are most evident across countries, the same patternRead MoreInternational Medias Influence On Modern Society1066 Words   |  5 PagesInternational media has had a large effect on countries all over the world. Western nations dominate the media industry, forcing their values and ideals onto developing nations. Whether or not these developing nations are homoge nized or react to the forces laid upon them depends on the control of their government and their traditional values. Homogenization refers to the norming of a local, or native, culture by the invasion of a more dominant culture. Many different factors play into whether orRead MoreCommunication is the one key element of life that sets human beings apart from the rest of the800 Words   |  4 Pagesgroundbreaking inventions such as the Internet, smartphones and tablets our ability to effectively communicate in a formal and detailed manner has deteriorated. The means of communicating across the globe is now easily achieved with the touch of a button or the click of a mouse, with this effectiveness however comes the issue of the world, as we know it decreasing due to the rapid growth of technology. The traditional ways of socializing and expressing oneself in great detail are becoming a thing of the past andRead MoreMedia And Communication1595 Words   |  7 Pageschannels through whi ch information is conveyed. The use of modern technology has made media our primary form of communication. People no longer have to rely on slower and less reliable forms of interaction like writing letters. In today’s very fast paced world media is a must for closing billion-dollar business deals over email and text, or for interviewing for the job of your life over video chat. It is thanks to media communicates that a mom can be sure to know her son is okay while he’s away at war, perhapsRead MoreThe Internet Impacts The Lives Of Every Global Citizen1520 Words   |  7 Pagessmartphone if it lacked Internet access or social media sites. The world today is so interconnected and informed due to the efficiency of the Internet. The introduction of the Internet changed the world for the better with many great improvements and innovations in technology. It opened up the world of technology to ultimately become the inventive and updated culture present today in the U.S. an d in many other countries around the world as well. The Internet began in the early 1960s. Five researchRead MoreNorth-South Divide1613 Words   |  7 PagesThe  North-South Divide  (or  Rich-Poor Divide[citation needed]) is a  socio-economic  and  political  division that exists between the wealthy  developed countries, known collectively as the North, and the poorer  developing countries  (least developed countries), or the South.[1]  Although most nations comprising the North are in fact located in the  Northern Hemisphere  (with the notable exceptions of  Australia  and  New Zealand), the divide is not wholly defined by  geography. The North is home to fourRead MoreHow Technology has Influenced My Life657 Words   |  3 Pagesnews and entertainment programming. Write an essay about how you use technology, how it influences your life, how you think new technology will influence the media industry in the next five years and what should be done to insure we don’t have a digital divide in th e years to come. Technology is a, evolving industry that helps Americans get through their daily activities. It helps me on my homework, academics and commuting to school and also memorizing most of my academic work. With the help of

Baseball is the National Pastime - 1051 Words

For most sports fans there is nothing like opening day and a baseball field. In recent years I have over heard several people say Baseball is not the National Pastime or National Game any longer. When I query these people the typical response is Football is our new National pastime/game. Frank Deford (Nov 7, 2012) a writer for Sports Illustrated said, Baseball is what we used to be. Football is what we have become. I refuse to believe this based on my knowledge of both games. In this paper we will exam the facts and I would submit to you that Baseball is still the National Pastime/Game and it cannot be disputed. Baseball was first introduced into the American culture, by English immigrants in the early 18th century, and its†¦show more content†¦I am more than a casual sports fan and If challenged a football fanatic could not name players of equal legendary status from the same time period. It was Walter Camp that invented the game of football and most would struggle to find that answer. Most Football fans could easily recall players from the Superbowl era which began in 1966 and there might be a few that could recall a player such as Jim Thrope from the 1920’s who was also an accomplished Olympian. These iconic men of sport left there impact on the game and the people that celebrated it. However, Baseball icon are celebrated today for their contributions good or bad to the game of Baseball. In the 1942-1945, the United States was involved in conflict again, this time World War II. This created a dilemma for Baseball which was at its height in popularity, young ball players were drafted and sent off to war forcing Major League Baseball teams to seek alternative means of entertainment. During this period professional ownership got involved creating Little League Baseball, Pony League baseball, and the College Baseball World Series. This was a large undertaking all done in an effort to satisfy the country’s need to have its National Pastime played. The greatest display of the United States love for this game was the creation of the All-American Girls Professional Baseball League, made famous in the movie League of their Own. (Lesko, J. 2005) WhenShow MoreRelatedBaseball As A National Pastime859 Words   |  4 PagesMary McGrory, an American journalist, writes, â€Å"Baseball is what we were, and football is what we have become†(â€Å"Brainy Quotes†). Baseball is out and football is in. Only 27% of kids from ages 9-13 play baseball in the world today. There is no longer â€Å"Take me out to the ball game,† but let me watch the game on my TV. Baseball as a national pastime has experienced a decline in popularity because of the increase of popularity of football, length of the season and cost of a game, and length of playsRead MoreWhy Baseball Is The National Pastime937 Words   |  4 PagesA pastime is an activity that someone does for their enjoyment rather than for work. The Civil War soldiers are strong examples as to why baseball is the national pastime. The nervous anticipation that grips a solider as they prepare for battle. Their job consists of tasks that if performed incorrectly could resul t in fatalities. It is hard to imagine that an individual could block out the death and suffering that goes along with the job of being a civil war solider. This is why the stories of soliderRead MoreBaseball Is America s National Pastime976 Words   |  4 Pagesover which sport is originally Americas national past time is as enduring and intense as American sports themselves. Each and every week millions of people tune in to watch their favorite sports being played. Over the years baseball has traditionally been known as the national pastime among all sports, but the rich tradition and history behind baseball is still around and noticed, with that being said, baseball is still referred to as America’s national pastime. This can be attributed to many factorsRead MoreAmerica s National Pastime Of Baseball Essay1518 Words   |  7 PagesSince its grand entry in the 19th century, baseball has evolved to be one of the most popular sport nationally and to be known as Americaâ₠¬â„¢s national pastime. This multibillion dollar industry attracts millions of fans worldwide throughout different regions. The origin of baseball is believed to have evolved from a ball-and-bat game called Seker-Hemant played by ancient Egyptians dating as far back as 2,500 BCE. Fast-forwarding time, modern day baseball began with the formation of the Cincinnati RedRead MoreThe League Baseball Became The National Pastime956 Words   |  4 PagesMajor League Baseball became the National Pastime. Since Major League Baseball has become the National Pastime the St. Louis Cardinals have had a rich history in baseball, for many years there have been many different teams won their respective divisions, have the best record in baseball, and win the amazing World Series. Although Major League Baseball has been around since the early 1800’s, since the year 2000 the St. Louis Cardinals have been one of the best teams in Major League Baseball. The StRead MoreBaseball And Its Impact On America s National Pastime Essay1481 Words   |  6 PagesSince its grand entry in the 19th century, baseball has evolved to be one of the most popular sport nationally and to be known as America’s national pastime. This multibillion dollar industry attracts millions of fans worldwide throughout different regions. The origin of baseball is believed to have evolved from a ball-and-bat game called Seker-Hemant played by ancient Egyptians dating as far back as 2,500 BCE. Fast-forwarding time, modern day baseball began with the formation of the Cincinnati RedRead MoreBaseball : America s Pastime Of The Past1255 Words   |  6 PagesBaseball: America’s Pastime of the Past A pastime is a hobby that is performed in someone’s spare time. The term America’s pastime is something that the entire nation enjoys and participates in. Since its creation, baseball has taken the top spot as the nation’s favorite recreation. For generations it filled the homes of Americans whether it be via television, conversation, or participation. Families would travel together to their local baseball stadium and root for the home team. KidsRead MoreEssay on Baseball613 Words   |  3 PagesBaseball As I sat and watched the college world series this weekend I began to wonder about baseball and several questions came to mind: where did we get the game of baseball? Who should we give credit to for the formation of the game we see today? How has it withstood the tests of wartime? And what helped this game thrive to what it is today, the nation’s pastime? Baseball grew out of various ball and stick games that had been played throughout the United States during the first halfRead MoreHow is baseball Americas favorite pastime1313 Words   |  6 PagesKainoa Higa English 12 Ms. Grimble 10 April 2014 How Is Baseball Americans Favorite Past-Time Imagine you going up to the plate and hitting a base hit to score the winning run in the last inning. I will be talking to you about baseball, Americans favorite pastime. When I first played the game of baseball, I thought that baseball was so boring but when I got older, it got very interesting. The connection I can make is that baseball is America’s past time and has deep traditional values in manyRead MoreNegro Leagues968 Words   |  4 PagesNegro Baseball Leagues Baseball is known as one of Americas favorite pastimes. A fun filled family outing would include a picnic and a trip to see their favorite Major League Baseball team play. The faces of the children would light up when they caught a foul ball. This pastime of baseball was one of segregation and a naà ¯ve sense of enjoyment, for the baseball that they knew was a game of only Caucasian Americans. Little did they know, some of the most talented players were African-American

Information Technology Project Management †MyAssignmenthelp.com

Question: Discuss about the Information Technology Project Management. Answer: Introduction I was involved in an IT project, specifically Oracle Fusion Financial Clouds Service. I worked with a team of five, where my main role was that of communication and managing the stakeholders. The role of communication and dealing with stakeholders is crucial to the success of any project given that poor communication with stakeholders can result in the project objectives not being met or achieved. I was also involved in the risk management activities for the project, given that this is also another important aspect of a project; I was required to communicate these risks to stakeholders as well. Project Management Concepts The aim of the project was to develop and deploy an oracle Financial Services in the cloud for a client. The aim was to achieve the deliverables of a working cloud system and safely and securely migrate client data to the cloud instance. This was to be achieved within a set time limit and budget. From the experience, I have learned how the use of a suitable project management methodology and tools goes a long way in helping a project team achieve its objectives. Importantly, I have come to the realization that effective communication is a pillar for any project success While undertaking the project a major risk was overshooting the project budget and another risk was loss of data and lack of continuity while migrating data to the cloud. To manage the risk of overshooting the budget, I and the team decided to undertake accurate budgeting from the start and strictly control the project scope. Further, the project was closely monitored and sufficient panning done prior to initiation. The data loss risk was mitigated by planning and backups in such a way that we had copies of the data in multiple locations, including the cloud, should anything go wrong and we migrated from a backup and not the primary client data Team member Dynamics Interpersonal relationships, communication, cooperation, and a positive working environment were the hallmarks of working with my team during the semester. We resolved to have regular meetings where everyone was given a chance to air their progress on their portion of the project and raise any concerns. The team because highly supportive of each other, and when one member had challenges, all team members resolved to stop their tasks and aid the team member until they also completed their tasks. We really did work as a closely knit team and this enabled u to get far and achieve our aims and objectives for the project Communication was a major team dynamic that impacted the team and the project execution positively. Given that I was in charge of communication, I realized the difference tis can make in project success. Effective and timely communication endeared the team together, enhanced openness, promoted cooperation and really brought the best out of all team members. I feel that effective and timely communication can make the difference that ensures team cohesion and project success Team Composition and Processes The way we scheduled our regular meetings worked like a charm for the project even though at first there was apprehension and missed meetings by team members, once everyone realized how much it benefited them; it became the activity everyone looked forward to most. We developed a system where each person would take turns and review the work the other team members were doing and critique/ make comments. While it was meant to bring the best out of the team, most team members did not take a liking to it, especially when other members because overzealous with their critiques. Detailed Learning Analysis Client relationship was an area of the project that I was closely involved in, given that I was handling the communications for the project. There was an occasion when we had to leave out a task and do it in the next iteration of the project and the client was no too impressed. During our regular reviews on progress, this task was also ticked as having been done and the client through we were taking corners. However, using my persuasive and interaction skills, I informed the client that it was how we managed the project so as to achieve the critical objectives and milestones and address such omissions at the next iteration/ stage. I informed the client that this was our default way of handling project tasks and he was convinced The event occurred because we adopted an agile approach in executing the project. We had adopted an approach where we had to meet deadlines, even if bugs arose that we could not fox; this way, such issues were postponed to the next iteration just to ensure we were on schedule. Because of ethical concerns, I still ensured this change in the tasks would be undertaken in the next iteration was communicated to the client in advance, even though I knew the client would become fussy about it. Communication theory: This theory forms part of the information theory that delves in technical concepts of information and the human communication process. The theory of communication has three steps namely; the clarification of a problem, gaining new insights, and treatment strategies, according to Adigwe and Okoro (2016, p 2-4)). There is a strong correlation between communication and psychology as people seek to improve their perceptual awareness and social skills (Sleigh and Ritzer 2004). The issue would have spiraled out of hand had there been no effective communication and social skills to handle it. The team had decided that all changes must be communicated to all stakeholders and be recorded and this had caused friction with the client by thinking that the team were not honoring contractual agreements and undertaking key tasks that would ensure the objectives of the project were met. Initially, the client had been adamant that it was a deliberate way of cutting corners and h e was concerned the final output would not meet his requirements. However, using my skills in communication, I calmed the client down and explained at length that we had just postponed the task to the next iteration. This explanation did not make things better either as I had to explain what iterative deployment was. However, being a good orator who understood the client concerns, I went flat out to explain what iterative implementation meant, citing a good example using an artist and a painting. Communication basically entails who says what, to who this information is sent, and the channel used for sending this message, as well as the effect of the communication (Hendling 2014). Communication in project management entails exchanging information from a given point within the project to another efficiently. The life blood of any project is the communication as almost everything about the successful execution of a project depends largely on how effectively and efficiently communication is undertaken (Rajkumar 2010). The incident reiterated the perspective that the communication network within a project team and with stakeholders in the project largely determines its success and ability to meet set objectives (Carroll, 2015, p 17). Communication is crucial in projects and its success since most projects experience breakdowns in communication and jeopardize the ability to meet the project objectives ( Rajkumar 2010). The price of poor communications in project management can be v ery costly, as I have practically learned, and can lead to loss of support by key stakeholder (West 2017). My new learning is the centrality of effective communication in project success; I had previously known that communication within a project is important, but I believed how the project is managed (the technical aspects) such as having a work breakdown structure, having the right project team, and understanding the deliverables along with using tools such as the Gantt chart were alone sufficient for project success. Research shows that ineffectual communication within a project has a negative impact in the successful execution and completion of a project (Hignett 2017), (Xu 2013, p 743-744). Conclusion Team dynamics of cooperation and communication were very important and stood out in ensuring the successful delivery of the project and seamless interaction among the project team members. In all tasks we undertook, communication remained central. I was in charge of communication and an incident with the customer reinforced that based on the communication theory, the ability to efficiently and effectively pass or share information is crucial for the success of projects. I managed to eventually effectively communicate the reason for the change inn tasks and why we postponed data migration to the client verbally. This also made me realize that communication channels are important in their effectiveness and that communication must be continuous. Having had believed that project success depended on the team, project planning, and use of various project management tools, this project has taught me that communication is the glue that holds everything together and ensures successful project delivery and cooperation within project teams. References Adigwe P, Okoro E (2016) Human Communication and Effective Interpersonal Relationships: An Analysis of Client Counseling and Emotional Stability. International Journal of Economic Management Science 5:336. doi:10.4172/2162-6359.10003. pp 2-4 Carroll, J. (2015). Effective project management in easy steps. Leamington Spa, Warwickshire, United Kingdom, In Easy Steps Limited.. pp 17 Hendling, D. (2014). Effective Communication and Conflict Resolution in Project Teams. [online] Pmi.org. Available at: https://www.pmi.org/learning/library/effective-communication-conflict-resolution-project-teams-9277 [Accessed 25 Nov. 2017]. Hignett, T. (2017). Poor Communication Leads to Project Failure One Third of the Time. [online] Coreworx.com. Available at: https://www.coreworx.com/pmi-study-reveals-poor-communication-leads-to-project-failure-one-third-of-the-time/ [Accessed 25 Nov. 2017]. Rajkumar, S. (2010). Art of Effective Communication in Project Management. [online] Pmi.org. Available at: https://www.pmi.org/learning/library/effective-communication-better-project-management-6480 [Accessed 25 Nov. 2017]. Sleigh, M. and Ritzer, D. (2004). Beyond the Classroom:Developing Students Professional Social Skills. [online] Association for Psychological Science. Available at: https://www.psychologicalscience.org/observer/beyond-the-classroomdeveloping-students-professional-social-skills [Accessed 25 Nov. 2017]. West, C. (2017). Four Common Reasons Why Projects Fail. [online] Projectinsight.net. Available at: https://www.projectinsight.net/white-papers/four-common-reasons-why-projects-fail [Accessed 25 Nov. 2017]. Xu, B. (2013). 2012 International Conference on Information Technology and Management Science (ICITMS 2012) proceedings. Berlin: Springer. pp 743-744 Information Technology Project Management – Myassignmenthelp.Com Question: Discuss About The Avoiding Breaking The Laws And Regulations? Answer: Introduction From the last assessment, it can be found that online liquor industry in Australia can offer significant growth opportunities to the organizations. The past research shows that growth rate in the industry is very high. There are very few competitors in the online liquor industry in Australia. After analyzing the industry strategically, here is the discussion about different issues, which this industry may face in todays business environment. This report includes various issues, which the organization may face online liquor business in Australia. It includes security and fraud issues, which this e-business might be exposed to. Further, it includes a mitigation plan for countering these fraud and security issues, which may impact the online liquor business. Moreover, it consists of potential legal and ethical issues, which can be encountered by e-business. In order to address these issues, organizations may choose some strategies and overcome these issues. The players in the industry s hould adopt and implement some effective strategies to deal with these issues. Potential Issues In each industry, companies may face some issues related to ethical and legal contexts. Each country deals with these issues differently. There are various challenges, which are faced by the beer and wine distributors on regular basis. The Australian liquor industry is in the infancy phase and it is in the developing phase. But there are very few competitors in the industry, so it will be beneficial for the company to start this e-business. The company is using different modes for this e-business, like; E-mail marketing, mobile marketing, social media marketing and customer profiling. However, this is an e-commerce business, so company may face security and fraud issues (Callinan, Room and Livingston, 2014). This e-business is confronting some specific security, fraud, ethical and legal problems, which are stated below; Security Issues and Fraud Issues Whether it is offline or online liquor business, there may be some security and fraud issues in the business operations. These issues may be related to the web-site hacking, information and data hacking and other issues related to the theft of significant information (Callinan Ferris, 2012). Each and every organization in the industry needs to consider these issues to operate the business operations effectively. Security and fraud issues in online-liquor industry are stated below; Web Attacks Web-application attacks are the most common issues, which are accounted for 40% of the data breaches in liquor industry. These attacks are the major results of the employees on internet, who are surfing the site with the malware or virus. In the online liquor business, when the employees click on any program, it infects the whole system. It can cause breach to the system. The alcoholic need to be very careful, not only to ignore the email tricks, but they want to handle the card payments (Crowell, 2017). Apart from this, POS intrusion is another reason of data breaches. There may be online transactions and sales, which can be refused by the hacks, which disturb the operations and direct to the business loss. These web-based attacks can contaminate the computer system of liquor company with encrypt data and ransom ware. Data Hacking Data hacking is another security issue, which may impact the business of organization in online liquor industry in Australia. There may be some hackers, which can hack the material information and data of the company. The hackers will infect the system of brewery and encrypt the information. After hacking the data, the hackers can claim a payment for getting encryption keys. Without having this data, the liquor company will not have access to information. The company needs to pay a ransom and large amount of money to overcome the issue (Donovan, Donovan, Howat Weller, 2017). Theft of Consumers confidential information In the online business, the company may face the issues related to the theft of confidential information. In the online liquor business, if the customers make online payment, then there may be chances that their confidential information can be stolen. Intermediate people can steal the details of their debit and credit cards of customers. In the process of online payment, the companies need to ensure that all the information of customers should be kept confidential. Expenses on copyrights and patents As the organization is going to start e-business in liquor industry, so company will face many expenditures on purchasing copyrights and patents. It is essential so that other competitors cannot copy the products and sell the similar products through their website. In the liquor industry, competitors try to steal the taste and concept of similar brand of beer and other alcoholic beverages (Howard, 2014). Leakage of material information from internal resources In the online business, all the information will be stored and accessed by the internal persons of the company, i.e. employees of the company. They have authorized access to the material information of the company and customers. There may be the situations that these employees can steal the data and leak that data publicly. Thus, the organization may face the issues related to leakage of data and information by internal resources (Independent Brewers Association, 2017 2017). Mitigation Plan Fraud techniques are continuously increasing and there are so many cases of information or data breaches, which are reported every day. For resolving these security and fraud issues, the companies in online liquor industry need to create a mitigation plan. It will assist the organization to overcome the above-mentioned issues. This mitigation plan should include effective strategies, which can be adopted and implemented by the company in online liquor industry. The mitigation plan for this organization is stated below; Give employees separate log-in details In online liquor industry, the company should provide separate log-in details to the employees. When they share a common point-of-sale system (POS), which can be difficult to identify the reason behind fraud issue. To resolve this issue, the company should assign separate details and restrict them to share their details to one another (Chitrangda, 2014). By using this way, each and every transaction will be connected to an individual and overcome the confusion. Along with this, one more precaution is to set up the POS to automatically sign out when, they do not use the system for a longer time. It will force the workers and employees to authenticate themselves regularly and make the POS less exposed to unauthorized access. Educate the employees It is the responsibility of business owner or top management to educate the employees about the computer security. They should be updated about the computer security issues. Company should educate the employees and involve them in day-to-day operations. By this, they will be able to rapidly react and report any doubtful activity. The company should train the employees as they are engaged in a controlled and controversial business, i.e. sale of liquor and alcoholic beverages. There should be a training and development program, in which employees can learn about that how they can spot any fake debit or credit card (Morgan, 2012). Online security Covering the order IDs and account numbers in all mail and utilizing the encrypted email for private and confidential information safeguards the accounts from hackers. In addition, the company can use some fraud prevention measures, like; creating awareness about latest trends of fraud in the organization, authentications for the payment transactions etc. There will be a need of protecting the computer system from viruses and malware (Perron, 2012). It can impact the data and information, which is stored in the system. Secured verification for customers payment transactions The online liquor business may face the issues related to insecure transactions, like; unauthorized use of credit and debit cards. The cards can be used by other people, like; youth and minors can use the cards of their parents and make the payment for ordering the alcoholic beverages from the website (Peltier, 2013). So, the company should secure the transaction by verifying the transaction. The transaction should be linked with the mobile number and a One Time Password (OTP) should be sent at the time of payment with credit and debit cards. Implementation of internal control program Furthermore, the company can adopt and execute the internal control program to protect the assets and ensure the reliability of its accounting and financial records and detect the fraud related to the theft of secret information. In the process of internal control, segregation of duties and responsibilities is a significant element, which can decrease the issues and risk of fraud in the e-business. For example, in an online transaction, there should be different person for different works. Like; one employee should take the order for beer and another should tail the cash registers. Moreover, another one should prepare the deposit slip. It can assist in disclosing the inconsistencies in order process. By implementing this mitigation plan, company can resolve the issues related to security and fraud in online liquor industry. It is very important to handle the issues effectively. Ethical Issues and Legal Issues As the company is engaging in the online business, so it may confront the issues related to the ethics and code of conduct. Generally, the firms in online business avoid the ethical factors and code of conduct. It may impact the business of the company. In addition, organizations need to look at legal issues (Richardson, 2012). These issues are related to compliance of laws and regulations, which are imposed on respective industry. It may affect the growth and operations of the business. Media ethics Companies in the online liquor industry obviously wish to sell maximum products as much as possible, and for this advertising is the best to increase the consumption of any product. As a producer of restricted and controlled goods, the organization in this sector has the responsibility to the community and society to restrict disclosure of products to some specific groups. In this context, the business may face the issues related to media ethics (Bulgurcu, Cavusoglu and Benbasat, 2010). The company needs to consider whether the advertisement is ethical. The company will have to consider some ethical questions, which are stated below; Are the advertisements claims truthful? Is the ad ethically and socially responsible? Is the claim of products authentic one? If the company does not follow these questions, then it may lead to the ethical dilemmas. Answering to these questions offers a foundation that an advertisement of products is ethical, especially targeted at controlled and controversial products and services, like; alcoholic beverages and liquor. Legal issues The alcohol and beverage industry in Australia is under too much pressure because of ever-changing regulatory and competitive business environment. The organizations in this industry generally face legal challenges, which affect all the areas of business, from products and processes to brand and market coverage. Australia has tight laws and regulations on the sale and consumption of alcoholic beverages (Schwalbe, 2015). Non-compliance of these laws and regulations can generate issues for companies in liquor industry. This industry is highly regulated and taxed in Australia. It is struggling with different taxes and lack of regularity in regulations, which are diversifying for different states. Ban on Direct advertising The online liquor industry may face the issues in the form of direct advertising. There are so many states in Australia, where direct advertising of alcoholic beverages is totally banned. In the online business, there may be publicity of the products. It affects the youth and minors adversely. In the country, the laws and regulations are different in different parts of the country, so companies need to play smartly in promoting and advertising the beer and other alcoholic beverages in Australia. It can affect the companys business in this industry (Richardson, 2012). Corporation social responsibility When it comes to any online business, they often avoid practicing corporate social responsibility. It may impact all the social contexts, like; environmental sustainability, employee engagement and community engagement. Environment sustainability includes the impact of beer plant and factory outlets on environment. The company needs to consider the substances, which are used to make the products, like; water, grains, gasoline, glass etc. Community may also have some adverse impact on the community (Szolnoki, Thach and Kolb, 2016). It consists of negative effects with alcoholic beverages, like; underage drinking, alcohol positioning and drunk drivers. It affects the image of company in context of corporate social responsibility. Issues related to youth In todays modern era, people are actively engaged in using internet and it includes most of the population from youth and minor segment. In online liquor business, there may be possibility that minors can place the order for purchasing the alcoholic beverages. In the liquor industry, it is illegal to serve alcohol to minor people (Turban et al, 2015). This is one of the major issues in e-business of alcoholic beverages. According the Liquor Act, it is a criminal offence to supply alcoholic beverages to the minor or age under 18 years. So, the company should use some restrictive measures, so that minors cannot order the beer or other alcoholic products using their mobile phone internet. Addressing the issues and concepts Above paragraph of the report indicates that company in online liquor industry may confront various ethical and legal issues. These issues may affect the business of the company. There is a need to develop some strategies to address these issues in Australia. The processes and concepts to resolve the issues are given below; Community engagement To resolve the ethical and legal issues, it is significant to engage the community in the practices. The community engagement practices can be used to restrict the adverse impacts by offering the education, services, volunteering, corporate giving and charity. The company should implement a promotion campaign for to restrict the consumption of alcohol for minor and drunk drivers. Employee engagement It is one of the major concepts that can be used by an organization to solve the issues. The major objective of employee engagement is to inspire the employees by engaging them to the positive effects, which brewery makes on the society in Australia (Vrellas and Tsiotras, 2015). In addition, the business should educate the employees about the ethics, code of conduct and other policies, so each and every employee can be aware about the influences of fraudulent activities. If the employees will understand the consequences of their fraudulent actions, then they will be less likely to engage in fraudulent activities. Restricted use of online website of company The consumption of liquor is banned for minor people, so company should develop the website that cannot be accessed by the under 18 people. There should be verification according to the age factor. The alcoholic beverages are most controversial and controlled products, so the organization should create the website in a manner, so youth and minors cannot order the liquor online (Howard, 2014). In the offline business of liquor, shopkeeper can deny minors, but it cannot be possible in online business. So, there should be a verification process on the website. When it comes to resolve the legal and ethical issues in e-commerce business, the businesses speck about some specific things, like; the company should avoid breaking the laws and regulations, which are imposed on that business. In addition, it should avoid the actions, which may result in civil law cases against organization and its business operations. There are so many actions, which are bad for the companys brand image in liquor industry, the organizations needs to avoid those actions. Implementation of moral and ethical standards to the e-business has direct impact on the online business (Turban et al, 2015). It affects the brand image and sales of company in Australian liquor industry. Moreover, the liquor company should emphasize on the advertising principles related to liquor industry. It should not use direct advertising for liquor products. Implementation of ethical and legal practices is very essential for employees, customers, company, business and community. Thus, these are major practices and concepts, which can be adopted by an organization to address the ethical and legal issues in the online liquor industry in Australia. Conclusion From the above analysis, it can be concluded that Australian liquor industry is in the developing stage. The company can introduce the web-based sales of alcoholic beverages in the industry. It will definitely experience growth and development in the Australian liquor industry by addressing the associated issues. Before introducing the business, the company should analyze all the related issues, like; security and fraud issues. The above report includes a mitigation plan for dealing with these issues. By following this plan, the company can resolve the security and fraud issues, which are very common in an e-commerce business. Furthermore, it discusses about the ethical and legal issues, which a liquor company may face in web-based sales of alcoholic beverages. The company should implement some specific strategies to overcome these issues. It will assist the respective organization to grow in online liquor industry in Australia. References Bulgurcu, B., Cavusoglu, H. and Benbasat, I., 2010. Information security policy compliance: an empirical study of rationality-based beliefs and information security awareness.MIS quarterly,34(3), pp.523-548. Callinan, S., Room, R. and Livingston, M., 2014. Changes in Australian attitudes to alcohol policy: 19952010.Drug and alcohol review,33(3), pp.227-234. Callinan, S., Ferris, J., 2012, What do Australians drink?, Centre for Alcohol Policy Research. Chitrangda, 2014, E-commerce: Business Legal Ethics, International Journal of scientific research and management, Volume 2, Issue 2. Crowell, C., 2017, Cyber Security for Breweries: We Assess the Risks and How to Stay Protected, Retrieved from https://www.craftbrewingbusiness.com/featured/cyber-security-breweries-assess-risks-stay-protected/. Donovan, K., Donovan, R. Howat, P. Weller, N., 2007, Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code, Drug and Alcohol Review. Howard, P.H., 2014. Too big to ale? Globalization and consolidation in the beer industry. InThe Geography of Beer(pp. 155-165). Springer Netherlands. IndepenLeakage of material information from internal resourcesdent Brewers Association, 2017, Craft Beer History In Australia, retrieved from https://www.australiancraftbeer.org.au/about-us/craft-beer-history-in-australia/. Morgan, J.P., 2012, Mitigating Payment Fraud Risks, Retrieved from https://www.jpmorgan.com.br/jpmpdf/1320603368699.pdf. Perron, P., 2012, Future Challenges and Opportunities for the Brewing Industry, Journal of the Institute of Brewing Vol. Accounting. Peltier, T.R., 2013.Information security fundamentals. CRC Press. Richardson, D., 2012, The Liquor Industry, The Australian Institute. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Szolnoki, G., Thach, L. and Kolb, D., 2016. Current Status of Global Wine Ecommerce and Social Media. InSuccessful Social Media and Ecommerce Strategies in the Wine Industry(pp. 1-12). Palgrave Macmillan US. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Marketing and Advertising in E-Commerce. InElectronic Commerce(pp. 403-456). Springer International Publishing. Vrellas, C.G. and Tsiotras, G., 2015. Quality management in the global brewing industry.International Journal of Quality Reliability Management,32(1), pp.42-52.