Key Areas Of The Marketing Environment Marketing Essay

Key Areas Of The Marketing Environment Marketing Essay This assignment emphasizes on relationship approach to explain the concept of marketing. With regard to service, the concept of marketing takes into consideration manufacturers service organizations as well as service operations. Traditionally marketing was considered as a function which includes expertise planning and implementation of marketing mix. However, when it comes to services, this function of marketing is not taken into consideration. Marketing with regard to service is more about relationships, like those involving one-on-one transactions or whose scope is narrowed, for example, marketing of breakfast cereal or soap. Other kind of relationships whose scope is wider consist of significant social interaction which are on-going as well as long lasting, for example, service offered by hospitality industry or financial providers. Next, this assignment investigates the term relationship strategy and its nature. A detailed comparison about marketing and organizational behavior, concerning functions of businesses as well as academic regulations, drawn from the relationship approach are argued in this assignment. Lastly, the assignment emphasizes on the importance of service culture and internal marketing in this challenging global market to meet the marketing aspect and organizational behavioral needs of any business. 1.2: Analyze the relationship between businesses vision, mission and marketing strategy For any organization, mission statement is the most important statement which directs the business to achieve its goal and built its name in the market. Mainly, this statement includes three most important aspects, namely, vision, mission and core values. Vision is a wider thought of what the company wants to accomplish in future. Mission is mainly concerned which what steps the company is going to undertake to accomplish the set vision and core value involves the behavior of the company and its member throughout the course of goal accomplishment. All these three aspects are essential to direct the business through the path of success accomplishment. After the company has created the mission statement, it is then important for it to set the goals, objectives and strategic or action plan/s. Goals usually involves targets which the company needs to complete in order to accomplish the vision. Objectives are SMART (specific, measurable, achievable, realistic and time-framed) statements to accomplish companys goals. Strategic or action plans are the detailed executive plans which illustrate the ways in which goal and objective can be accomplished. 1.3: Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situations To analyze the key areas of marketing environment, the businesses are now emphasizing on strategic philanthropy concept. This concept helps to develop and evaluate the marketing issues, illustrates the focus of the stakeholders, and examines the aspects that need to be considered while executing the business plan. Today companies are realizing the advantages of strategic philanthropy concept not only for the employees and the investors but also for the community as whole. Currently, the companies are also formalizing and combining philanthropic decisions with other strategic decisions related to the performance of the company. 21st century companies are more emphasizing on management of social marketing issues for the interest of essential stakeholders. 1.4: Examine the factors influencing consumer choice and behaviour In the current globalised market, there is an accelerating need for ethical choices as proved by most researches. However, not much has been printed about the decisions made by the ethical consumers and the impact of their decision making on marketing. Due to limited proven research work about ethical consumer choice, this assignment will highlight the outcomes of national survey conducted on large scale in UK on ethical consumers. Equation modeling and reliability analysis methods were use to study this most important and ignored area and also to investigate the essential factors influencing ethical consumer choice and their interconnectivity. Two sets of data was used to create decision making model and its cross validity was examined. This innovative model of ethical consumer choice and decision making showed remarkable improvement on consumers buying choice. Study results of this researched proved that the buying intentions of the consumers were highly influenced. The assignment, however, further discusses implications of these results on marketing practitioners. 1.5: Assess the role of market research in business decision-making Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dysons bagels vacuum cleaner are often cited to support this view. Despite this, companies continue to seek the views of consumers on their new product ideas. The debate about the use of market research in the development of new products is long-standing and controversial. This paper reviews the literature in this area and examines the extent to which market research is justified and whether companies should sometimes ignore their customers. The paper offers a conceptual framework that may help companies to decide when market research findings may be helpful and when they may hinder the development of discontinuous new products. Amplification of assessment criteria 1.1 Examine the main contexts of marketing 1.1.1 Assess critically the role of marketing in business, e.g. the impact of marketing on society In todays time, marketing researchers and professionals are extremely interested in the value generated by marketing. Even though there is large number of research work on marketing, it is still unclear how the market value is interrelated with the interest of the marketing generators. Researchers further plan to examine how customer value and customer satisfaction are interconnected. This will help to lessen the uncertainty created around both the concepts. Both customer value and customer satisfaction are two different concepts in terms of theory and practical aspects. This assignment examines this along with highlighting whether customer value helps to predict the behavioral results in better way with compare to customer satisfaction, when it comes to business marketing. To address this issue, there are two different models generated and examined in a cross sectional survey with the purchasing management of a company. A direct influence of value on intention of purchasing manager is suggested by first model whereas the second model arbitrates the value with customer satisfaction. This research study proves that both customer value and customer satisfaction are two different concepts measured and conceptualized in different way, still are harmonizing with each other. 1.1.2 Demonstrate the contribution of marketing to business strategy, e.g. major contexts of marketing applications (consumer goods; business to business; services marketing) There can be no more important aspect of constructing an effective marketing strategy than understanding competitors and your own organizations competitive position. The techniques such as Porters Five Forces Model and a SWOT analysis have already been identified as ways in which an organization can assess aspects. 1.2 Analyze the relationship between businesses vision, mission and marketing strategy 1.2.1 Explain the relationship between businesses vision, mission and marketing strategy, e.g. developing a marketing strategy which supports the businesses corporate strategy A management team needs information about external environments to make sound strategic decisions. Environmental scanning is the process of gathering information about those external environments to inform decision-making. That information may come from a wide variety of sources. It is important to ensure that data gathering, interpretation/analysis and strategy formulation are seen as three separate stages of environmental scanning. Some organizations use the information they collect to construct different scenarios, which also contribute to their planning and prepare them for a flexible response. 1.2.2 Identify the key influences on shaping marketing strategy, e.g. competitor; capability and resources; target customers; external environment. A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. 1.3 Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situation. 1.3.1 Identify the main tools and techniques available for analysing key areas of the marketing environment, e.g. environmental scanning This article focuses on defining and discussing the concept of critical success factors as input into the analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including analysis, analysis of industry structure, industry/business experts, analysis of competition, and analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSFs from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSFs is presented. 1.3.2 Demonstrate the use of the main tools and techniques available for analysing key areas of the marketing environment, e.g. scenario planning The methodological tools and techniques that analysts use to assess the evolving Innovation, Science and Technology-related (IST) factors impacting their enterprises competitiveness and strategic environment. Studies generally show that a limited set of conceptual tools are regularly utilized by analysts in some enterprises; nevertheless, they are perceived only to demonstrate mixed success levels in meeting planning or decision-oriented needs. A performance gap exists between organizational needs to proactively address IST factors impacting their organizations competitiveness and the insights actually delivered to decision-makers by existing methods and the analysts who employ them. In this paper, the author defines the scope of IST analytical applications, identifies the conceptual tools and techniques used, applies a model for assessing the utility of the tools, describes the reasons why the tools do not deliver what is needed, and makes recommendations for improving the use of IS T-focused analysis tools. 1.4 Examine the factors influencing consumer choice and behaviour 1.4.1 Analyze the process of consumer product acquisition and consumer choice, e.g. models of consumer buying behaviour; impact of memory, perception and learning on consumer choice The ways in which consumers make choices are clearly of interest to those involved in marketing. Consumer behaviour includes elements which are rational and elements which are emotional. However, the process involved in making a choice and buying decision can be analyzed and represented in a step-by-step framework. This section examines that process and the underlying factors which determine consumer behaviour. 1.4.2 Analyze the factors which influence consumer behaviour, e.g. impact of personality, motivation, opinions, attitudes and values on consumer behaviour; role of reference groups on consumption behaviour In the field tourism progress and planning, the decision making process is highly multifaceted because companies and communities have to combat with economic, social and environmental aspects of greater development. Geographic Information Systems (GIS) can be considered as an essential tool of methods and technologies of high applicability to provide for the attainment of greater tourism development. To investigate conflict, Spatial (environmental) data can be utilized which examines competition, explores influence on and helps in making decision. The impact assessment and simulation is highly significant for the development of tourism, and GIS can a role in terms of the environmental audit, exploring the suitability of sites for the planned developments 1.5 Assess the role of market research in business decision-making 1.5.1 Differentiate between market research and marketing research, e.g. their roles in determining structural characteristics and understanding marketing strategy decisions Even when there is increasing talks on international standardization versus customization, to empirical intuitions existing fragmented light to deliver. On the basis of an integrated analysis of 36 studies revolving around outcomes of standardization / adaptation, his past, and performance, this flow has been found to be characterized by non-significant, contradictory, and to a certain level, the results disconcerting related to the concepts inappropriate pictures, poor design and poor analytical methods. The main termination arising from this analysis is that if you standardize or adapt to accomplish better business performance will fundamentally based on the totality of the conditions in which a company is faced with a scrupulous foreign policy of a specific time period. 1.5.2 Analyze the contribution of market research to the decision-making processes of a business, e.g. the role of marketing information systems; the importance of competitive intelligence This paper reports case study of an inter-organizational (IOS) of Cisco and Xiao Tong in China. We interviewed their senior managers, heads of departments and employees who have been directly affected in their work. Other sources of are company documents and publicly available background The study examines the benefits of the IOS for both corporations. The also reveals seven critical success factors for the IOS, namely intensive stimulation, shared vision, cross-organizational implementation team, high integration with internal, inter-organizational re-engineering, advanced legacy and infrastructure and shared industry standard. Outcome 02: Know how to build marketing strategy 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy After designing core values, vision, mission, you need goals and objectives that will help to accomplish your vision. Objectives The objectives are broad statements of what you want. Therefore they should be included in your vision. You should look into the mission, as you will be involved to realize your vision. Examples of business objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Improving profitability à ¢Ã¢â€š ¬Ã‚ ¢ Increasing the competence à ¢Ã¢â€š ¬Ã‚ ¢ capture a larger market share à ¢Ã¢â€š ¬Ã‚ ¢ give improved customer service à ¢Ã¢â€š ¬Ã‚ ¢ Advance employee training à ¢Ã¢â€š ¬Ã‚ ¢ Reduce the emissions of carbon dioxide à ¢Ã¢â€š ¬Ã‚ ¢ An objective should accomplish below given criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Good: Is it fitting with the vision and mission? à ¢Ã¢â€š ¬Ã‚ ¢ Acceptable: Adjusts the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the company and its employees? à ¢Ã¢â€š ¬Ã‚ ¢ Clarity: Is it easy to understand and easy to explain? à ¢Ã¢â€š ¬Ã‚ ¢ Flexible: can be adjusted and modified as needed? Ensure the objectives are paying attention on the significant aspects of the business. Do not use too many objectives or else you mind lose your concentration. Even the design of your objectives do not conflict and get in the way with each other. Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy Here are AgVA strategies, goals, objectives and action plan. It should be considered that the strategy is a sequence of techniques to use mission is to accomplish the vision. The objectives are statements of what I required to be done to execute the strategy. The objectives are explicit milestones to achieve the goal. The milestones can be accomplished with the action plans which include specific actions to be taken. Vision: a vivacious rural economy determined by value-added agriculture. Mission: To generate and foster the growth of value-added agricultural enterprises. Strategy: utilize local peasant leaders with the skills for the development of company and for business development. Objective: the interest of local farmers / development work experience. Objective: generate a Subscription twenty farmers February 1st. Action Plan: Establish a membership committee to employ local farmers heads. Recognize the 40 farm heads in major cities in the area. Call qualifying. Contact individually, in the hope that half of crowd will be ready to participate. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives Goals are specific, measurable, time-sensitive statement of what should be achieved and when it will be achieved. Milestones along the road to achieving your goals. Examples of the companys goals are: à ¢Ã¢â€š ¬Ã‚ ¢ at least a 20% after-tax rate of return on our investment in equity to earn during the next fiscal year à ¢Ã¢â€š ¬Ã‚ ¢ the market share of 10 per cent increase over the next three years. Reduce operating costs by 15 percent over the next two years, improving the efficiency of the production process. The time of the call-back to reduce the investigation of the client and not more than four hours. The goals must meet the following criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Measurable: What will happen and when? à ¢Ã¢â€š ¬Ã‚ ¢ Appropriate: apply it as a measure to reach the goal? à ¢Ã¢â€š ¬Ã‚ ¢ Feasible: It is possible to achieve? à ¢Ã¢â€š ¬Ã‚ ¢ Commitment: People are committed to achieving this goal? à ¢Ã¢â€š ¬Ã‚ ¢ Properties are the people responsible for achieving the objective included in the definition of the target. 2.4: Demonstrate how marketing strategies contribute to sustainable competitive advantages. This study examines the impact of the six dimensions of corporate social responsibility, sustainability marketing strategy the mediation influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. CSR consists of human development, environmental considerations, community involvement, product and service innovation trend, the attention of consumers, and the competition is an important strategy that will help companies get image enhanced marketing, customer satisfaction, stakeholder acceptance marketing performance and sustainability marketing. Here ISO 14000 106 companies in Thailand, was selected as the sample of the study. The results showed that some dimensions of corporate social responsibility has a significant impact on the marketing strategy, customer satisfaction, stakeholder acceptance and sustainability marketing. Furthermore, the performance of marketing a potential positive effect on the sustainability of marketing. Moreover, the ethical vision and competitive intensity has a moderating influence on the partial corporate responsibility strategy social relationships, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and sustainability marketing. Potential conversation with the results of the research is actually applied in the study Apply the main steps of marketing planning in practical business situations à ¢Ã¢â€š ¬Ã‚ ¢ mission statement (or define the mission of the company) has an impact on all the planning throughout the organization, because it is a statement of the companys overall business philosophy. Normally, a set of guidelines, rather than something that is expressed in quantitative terms hard and fast. à ¢Ã¢â€š ¬Ã‚ ¢ Situation analysis involves assessing the internal and external factors that influence the planning process and asks the question: Where are we?. This means that the research and analysis of all the information that has an impact on the organization and its operations, internal factors such as individual departmental corporate resources, external factors such as the current political events may interfere with the activities of the company. à ¢Ã¢â€š ¬Ã‚ ¢ organizational goals requires a management company to offer guidance on how the company to fulfill its mission, and it makes it clear that the company wants to be. This, in contrast to the mission, should be expressed in quantitative terms available. à ¢Ã¢â€š ¬Ã‚ ¢ strategies to achieve these objectives, concrete ideas on the achievement of corporate goals and relate to choose the way in which the mission is accomplished. 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy 2.1.1 Evaluate the key influences on strategic marketing planning, e.g. analysing competitors; identifying strategic marketing goals. The creation of a marketing strategy inevitably takes place in a strategic context which is a mixture of internal and external factors. Because of this, it is essential to have a clear understanding of that context before the marketing strategy is constructed. A systematic approach to acquiring that understanding helps to ensure that it is well informed and covers all the relevant factors. 2.2 Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy 2.2.1 Explain the importance of competitors, e.g. key issues when analyzing a businesss competitors Competitive analysis and strategic evaluation of the strongly corrugated and corrugated SWAK of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling an average of all relevant sources of competitor analysis in a framework in support of the efficient and effective strategy formulation, implementation, monitoring and adjustment. analysis is an essential part of the corporate strategy. It is argued that most companies are not this type of analysis systematically enough to carry. On the contrary, many companies are working on what is called informal impressions, assumptions and intuition by goodies information about competitors every manager continually receive. As a result, the traditional sites of the area scanned many companies to the risk of dangerous competitive blind areas due to a lack of robust competitor analysis. Demonstrating the value of information about competitors, such examples of business use to answer questions which provides information on five main competitors Management for Impact means that that is what is needed to respond to changing conditions and greater understanding by the adaptation of the project so it will be more likely to achieve its expected impact such changes may result in minor changes to the assets or major strategic reviews .. Each project is managed to be impacted by its own set of limitations. hold the internal and external constraints will help you to have realistic expectations of what can be achieved and set. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives 2.3.1 Explain the main types of strategic marketing objective, e.g. niche, hold, harvesting and divest objectives The purpose of strategic marketing analysis is to help managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. From this information it becomes easier to determinate exactly what the marketing goals should be. There are several types of strategic objective but four main ones are considered here. These are niche, hold, harvest, and divest goals and are considerable briefly. However the section that follows considers a further objective, namely growth. 2.3.2 Demonstrate the links between growth as an objective and other key strategic marketing objectives, e.g. examine types of growth (intensive, integrative, diversified) in relation to other to strategic marketing objectives When an organization adopts a diversification strategy they are essentially moving outside current, known areas of expertise. Through diversification they begin to work with new products, in new markets, and this brings new risks. Diversification for single-product organizations is an important development for two main reasons. First, risk becomes spread across two or more markets, and secondly, organizational resources such as management, marketing, finance, production, and operations can be used more effectively and efficiently when deployed across more than one product or market. Horizontal diversification occurs when products that are technologically unrelated to The established product range are introduced to the same market. Concentric diversification occurs when products that are technologically related to the Current portfolio is introduced to new markets. Conglomerate diversification occurs when products that is technologically unrelated To the current portfolio are introduced to new markets. 2.4 Demonstrate how marketing strategies contribute to sustainable competitive advantage 2.4.1 Identify the conditions necessary for sustained competitive advantage, e.g. Porters ideas for sustainability He described a category scheme consisting of three general types of strategies that are commonly used by companies to achieve competitive advantage and maintain. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer, then an economist before he specialized in strategy) and look at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and look at the strength or core competency of the company. In particular, he has two powers which he felt was most important: product differentiation and product cost (effectiveness) identified. 2.4.2 Assess how different strategies contribute to competitive advantage, e.g. key positions that a business can adopt (cost leadership, differentiation and focus strategies) and their impact in achieving competitive advantage Differentiate their products in a way to compete successfully. Examples of successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike Sneakers, By-Pastor, Apple Computer, and Mercedes-Benz. Differentiation that is tuned when the target segment is not sensitive to price, the market is competitive or saturated, customers have very specific requirements that may be under-served, and the company has resources and unique features that allow you to these needs in a response mode that are difficult to copy. These include patents or other rights of intellectual property (IP), the only technical expertise (eg Apples ability to design or animation prowess PEER), talented employees (for example, a champion sports team or a company of merchants Star brokerage), or innovative processes. Successful brand management is only observed even when the physical product is the same competitors. In this way, Chiquita was able to banana brand Starbucks coffee could be seen, and cou ld sneakers Nike brand. Fashion designers are heavily dependent on this form of image difference. 2.5 Apply the main steps of marketing planning in practical business situations 2.5.1 Demonstrate the process of marketing planning in a business context, e.g. devise outline marketing plans to meet the needs of different sizes and types of business The assignment gives few guidelines, examples, methods, tools, and the procedure to write a business plan that generates effluent outcomes. There is also online guidance available which are not chargeable and which demonstrates ways in which marketing strategy can be generated or a company to write a basic business plan or a plan related to sales by making use of freely available templates, examples and tools of how specific the statement separately and theories and techniques for marketing strategy and marketing planning, consisting of tools and guidelines for advertising, press, public relations (PR), and media relations, generation of sales through inquiries , advertising copywriting, internet and web marketing, offers, and so on. There is an in-depth information available about sales planning and selling based on current market situations. Outcome 03: Understand the concept and role of market segmentation and positioning Differentiate between market segmentation and product differentiation A small business can differentiate its product using marketing techniques, by physically changing the product or by changing the price. Using marketing, you can create a brand or image in the mind of consumers by pointing out the difference between your product and those of your competitors. For example, your advertising can show that while your product may cost the same as your competitors, it lasts longer, making it less expensive to use. If you sell tennis shoes, you can reinforce the toes, making it a longer-lasting shoe that appeals to frequent players who wear out their shoes. Lowering or raising the price of a product differentiates you from your competition. Because consumers have different needs, even when shopping for the same product, its important to know who is buying your product. This will help you plan your marketing, product development and pricing. You can sell a higher-priced version of your product with extra features in specialty stores to attract young, affluent singles, and sell another version with fewer features at a lower cost to young families or seniors. You can sell one version of your product to consumers, and another to businesses. 3.2 Compare and contrast different targeting approaches Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing number s of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions cost-effective and profitable cause and effect; inputs required to achieved required outputs, analyses, identifie

Teachers Attitudes Towards Interactive Whiteboards Teaching Tool Education Essay

Current UK governmental policy enterprises, such as Harnessing Technology: Transforming Learning and Children ‘s Servicess recommend that instructors increase their usage of engineering to better pupil academic growing ( Department for Education and Skills, 2005 ; Loveless, 2010 ; P. Smith, Rudd, & A ; Coghlan, 2008 ) . This has lead to increasing synergistic whiteboard ( IWB ) usage in UK primary and secondary schools ( Becta, 2008 ; Department for Education and Skills, 2005 ; Madden, Prupis, Sangiovanni, & A ; Stanek, 2009, p. 15 ; H. J. Smith, Higgins, Wall, & A ; Miller, 2005, p. 91 ) . Using an IWB enriches a schoolroom with images, sound, pre-prepared lessons, and entree to the Internet in multiple modes ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Lewin, Somekh, & A ; Steadman, 2008, p. 292 ) . What makes the synergistic whiteboard so potentially utile is that instructors can utilize this engineering from a learning place in the schoolroom instead than sitting at a computing machine ( S. Kennewell, Tanner, Jones, & A ; Beauchamp, 2008, p. 64 ) . IWB ‘s are thought to better pupil motive, engagement, coaction, deepness of acquisition, every bit good as addition pupil-teacher interaction ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Gillen, Staarman, Littleton, Mercer, & A ; Twiner, 2007, p. 11 ; S. Kennewell, et al. , 2008, p. 64 ) .Literature ReviewOne manner to believe about engineering in general and synergistic whiteboards specifically is to see the IWB a tool for people to utilize ( Gillen, et al. , 2007, p. 12 ; Lewin, et al. , 2008, p. 293 ; G. Beauc hamp & A ; Parkinson, 2005, p. 101 ; Jonassen, 2006 ; S Kennewell, 2001 p107 ; S. Kennewell, et al. , 2008, p. 65 ; Lewin, et al. , 2008, p. 295 ; Loveless, 2010, p. 9 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) . Harmonizing to research, teacher attitude toward technological tools is the most of import factor in the successful execution of engineering in the school system ( Efe, 2011, p. 229 ; Teo, Wong, & A ; Chai, 2008, p. 128 ; Watson, 2001, p. 259 ) . Research workers have been analyzing this issue from a theory known as the Technology Acceptance Model ( Pynoo et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Basically this theory suggests that people accept engineering based upon the sensed utility and perceived easiness of usage. Most surveies have found that the more utile a individual believes the engineering is ( sensed utility ) , the more likely a individual will try to utilize it ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Versatility, shorter readying clip, ability to salvage lessons, better schoolroom direction with improved pupil behavior, improved lesson pacing, more multisensory lessons with multimedia, expanded interactivity throughout lessons, the possible to make more pupils with increased pupil success are all facets of sensed utility ( G. Beauchamp & A ; Parkinson, 2005p. 312 ; Gillen, et al. , 2007, p. 12 ; Gray, Hagger-Vaughan, Pilkington, & A ; Tomkins, 2005, p. 38 ; S. Kennewell, et al. , 2008, p. 62 ; Moss et al. , 2007, p. 6 ; Slay, SiebE† rger, & A ; Hodgkinson-Williams, 2008, p. 1335 ; H. J. Smith, et al. , 2005, p. 92 ; Teo, et al. , 2008, p. 267 ; Wood & A ; Ashfield, 2008, p. 84 ; Zevenbergen & A ; Lerman, 2008, p. 110 ) . Perceived easiness of usage is defined as a instructor ‘s expectancy of troubles connected with utilizing the engineering ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Learning and implementing the usage of IWBs takes considerable attempt ( Borghans & A ; Weel, 2006, p. 1 ; Lewin, et al. , 2008, p. 239 ; Miller, Glover, & A ; Averis, 2009, p. 3 ; H. J. Smith, et al. , 2005, p. 98 ) . It is complicated to incorporate this tool into their personal teaching method and lesson planning ( Moss, et al. , 2007, p. 4 ; Slay, et al. , 2008, p. 1332 ) . This requires a important investing of clip non available to most instructors ( Efe, 2011, p. 229 ; Watson, 2001, p. 260 ) . Teachers need unrestricted entree to IWB ‘s in order to get the hang the engineering and go comfy with its usage ( Gray, et al. , 2005, p. 38 ) . Some schools do non hold adequate engineering for this to go on ( Efe, 2011, p. 229 ; Madden, et al. , 2009, p. 25 ; Watson, 2001, p. 257 ; Zevenber gen & A ; Lerman, 2008, p. 110 ) . Synergistic Whiteboards have important possible to alter the manner instructors teach at a really basic degree ( Gray, et al. , 2005, p. 43 ; Higgins, Beauchamp, & A ; Miller, 2007, p. 221 ; Watson, 2001, p. 252 ) . Teachers have the ability to see the full scope of potencies offered by the IWB or they can use this new resource harmonizing to their criterion and usual mode of instruction ( Bateson, 1972 ; G. Beauchamp & A ; Parkinson, 2005, p. 306 ; Gillen, et al. , 2007, p. 12 ; S. Kennewell, et al. , 2008, p. 71 ; Knight, Pennant, & A ; Piggott, 2004, p. 4 ; Miller, et al. , 2009, p. 4 ; Teo, et al. , 2008, p. 265 ; Watzlawick, Weakland, & A ; Fisch, 1974 ; Wood & A ; Ashfield, 2008, p. 86 ; Zevenbergen & A ; Lerman, 2008, p. 109 ) . This can be a considered both an indicant of usefulness and/or a trouble connected to IWBs ( Lewin, et al. , 2008, p. 295 ) . Teacher ‘s beliefs sing teaching method will find their position on this issue ( Gary Beauchamp & A ; Kennewell, 2008, p . 306 ; S. Kennewell, et al. , 2008, p. 65 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) .MethodologyThis research was basic qualitative research that was trying to measure instructor ‘s feelings and attitudes toward the use of Synergistic Whiteboards. Questions were developed harmonizing to the above literature and these constructs. Forty secondary school instructors were asked to make full in respond to a 10 inquiry multiple-choice questionnaire. This questionnaire is attached in Appendix 1. Out of those who answered, five instructors were selected for farther interview. The extra interview inquiries can be found in Appendix 2. A chart of the replies and their dislocation are listed in Appendix 3. This research was conducted with an consciousness of the duty to teacher-respondents harmonizing to the values described in the British Revised Ethical Guidelines for Educational Research Data ( 2004 ) . Questionnaires were distributed and interviews conducted without favoritism against anyone for any ground, demoing regard for single differences. Teachers who participated understood that their engagement was wholly voluntary. They were informed of the nature of this research and the grounds for it. Complete privateness and confidentiality of their engagement and their responses was assured. No personal information was collected. All questionnaires were returned without names or any identifying features. Questionnaires were kept in a unafraid cabinet with no entree except for this research worker. Those involved in this research were non antecedently known by this research worker, nor were there any double relationships with them other than research worker and participant. No misrepr esentation was involved in any facet of this research. Participants were assured that they could reply the inquiries in the questionnaire in full, in portion, or non at all. They could alter their heads about take parting at any clip with no reverberations. No vulnerable people were included in this undertaking. No inducements were offered or given to convert people to take part. Participants were advised that they could talk to this research worker sing their reactions to the inquiries involved if they so desired. This research was conducted in a nonbiased format in order to get at honest consequences. There was no effort to pull strings, turn out or confute an docket. Data was collected, collated and analysed harmonizing to frequence of each response. Because some replies were given in both the interview and questionnaires, the figure of replies to different inquiry varies slightly. As basic research, this type of analysis provides farther waies for extra research.FindingssTeachers who believe that engineering will be utile to them are more likely to do the effort to utilize IWBs. In this research, instructors assert that the primary ground they use an IWB is that it offers a assortment of uses and makes their lessons less nerve-racking as represented in the diagram to the right. For some, the newness of this technique makes their undertaking more interesting. The grounds instructors give for trying to use IWBs include it ‘s assortment of educational utilizations ( 32 % of the instructors ) , decrease of emphasis ( 25 % of the instructors ) , a new attack to learning ( 22 % of the instructors ) , to develop their ICT accomplishments ( 17 % o f the instructors ) and the IWB is their lone available board ( 4 % of the instructors ) . Question # 2, â€Å" do you utilize an synergistic whiteboard as portion of your instructor tool, † was chosen as one method of sing the issue of sensed utility. A tool is utile. Eighty per centum of the instructors who participated viewed the usage of IWBs as one facet of their instructor repertory instead than as somehow distant from them. Most of the instructors involved in this research did believe that an IWB was a tool for them to utilize. Merely 5 % of the instructors did non utilize an IWB as portion of their instructor tool. Technological attitude can be seen to some extent by how frequently a instructor uses an IWB. Thus, inquiry # 4, on mean how many lessons per twenty-four hours do you interact with the whiteboard? Peoples who use their engineering more often are assumed to believe it is utile. In this instance, about tierce of the instructors used their IWB for 1-2 lessons each twenty-four hours and about tierce of the instructors used their IWB for 3-4 lessons per twenty-four hours. This information implies that instructors are utilizing their engineering on a regular footing. Teachers seem to see IWB ‘s as a helpful tool in many countries of instruction. The information split closely with 22 % of instructors admiting their belief that IWBs better planning, 20 % describing their belief that an IWB improves gait, 26 % coverage that they believe IWBs aid develop a better lesson flow and 24 % believe that their administration is helped by the usage of an IWB. Fewer instructors have seen an betterment in pupil behavior. On the other manus, 95 % of the instructors perceive the IWB as utile for bettering pupil comprehension of new constructs. Teachers continue to see value in IWB, with sentiments moderately equally split between believing that this engineering increases pupil motive ( 18 % ) , pupil engagement ( 25 % ) , teacher motive ( 15 % ) , and teacher engagement ( 17 % ) . Research strongly suggests that if a instructor believes that any troubles inherent in engineering are greater than what they perceive as its utility, that instructor will non utilize the engineering. When the IWB is non easy available, instructors are unable to entree it and go familiar plenty with it to go comfy. Therefore, inquiry # 1 was asked to measure IWB entree, a strong issue of sensed easiness of usage. In this research the bulk of respondents answered yes. Educational research workers stressed the doctrine of pedagogical alteration as a consequence of engineering. If instructors are utilizing their IWBs as an interaction instructor tool, they are thought to be trying pedagogical alteration. Are instructors utilizing IWBs from their old teaching method or are they incorporating this new engineering and making new ways of learning? Most of the instructors who answered this inquiry are utilizing their IWB as an synergistic instruction tool. The literature on engineering execution stresses the importance of instructor preparation. Most research emphasizes the deficiency of preparation as a barrier to positive integrating of new engineering. Yet more than half of the instructors take parting have had no formal preparation in the usage of an Interactive Whiteboard. The issue of salvaging lessons can mention to sensed easiness of use. The inquiry efforts to understand how instructors are accommodating to the new engineering. Teachers who do non salvage their work have n't yet realized this clip salvaging value built-in in engineering. These instructors are in the minority. A removable memory stick allows instructors to salvage their lessons but non to portion with one another. This could be another clip salvaging mechanism and an experience that increases teacher engineering accomplishment. The same is true of a personal web country. These instructors are in the bulk. A full two-thirds of the instructors use a memory stick or a personal web country to salvage their work. Merely one-forth of the instructors are salvaging their work to their section ‘s resort bank where instructors could easy portion their work with each other.DiscussionGovernmental policy encourages the increased usage of IWB and other engineering in instruction to better p upil success over clip. The literature reappraisal addressed engineering as a tool to be utilized by instructors harmonizing to the perceived utility and perceived easiness of usage. In the ideal, harmonizing to governmental policies, learning would alter and accommodate with the consequence being greater pupil success. This will merely go on if instructors can see that the utility of IWBs outweighs the troubles involved in using them. A simple study was administered to 40 instructors and interviews were conducted with five more instructors. The instructors believe that using IWBs will better pupil motive, motive, engagement in acquisition, teacher-student interaction and ability to larn new constructs. Most instructors do see the IWB as a tool for them to utilize in their instruction. Teachers are utilizing their IWBs on a moderately regular footing. They view this tool as utile for instructors every bit good as pupils. Teachers believe that IWBs make their occupation easier in footings of lesson planning, pacing lessons, lesson flow, administration, and ability to orchestrate schoolroom interaction. While IWBs are readily available for usage, there is a major job with instructor preparation for their usage. As more than one-half of the instructors in this research undertaking had no formal preparation in the usage of synergistic white boards, it is improbable that the coveted governmental educational alterations could reasonable be expected to happen. Equally long as instructors are being given engineering without the preparation to give them a deepness of understanding, they will reasonably implement this engineering from the pedagogical cognition they have.Decisionâ€Å" Teacher ‘s attitudes and experiences towards the usage of Synergistic Whiteboards ( IWBs ) † as instruction and larning tool was conducted to measure how current secondary school instructors match the research literature. Research workers and governmental policy shapers suggest that IWB ‘s can alter teaching method for the better, bettering pupil attainment. Many articles mentioned the deman d for instructors to accommodate themselves to the technological progresss in order to carry through this alteration. However, research besides carefully explained that if the sensed utility did non outweigh the sensed easiness of usage, instructors would non do the attempt to change their thought and learning behavior. For the most portion, the instructors who participated in this survey are utilizing IWBs on a regular footing. The engineering is available. However, without the designated preparation that allows pedagogues to understand engineering at a deep degree, engineering will merely be funnelled through the bing teaching method. This was illustrated by the simple inquiry about salvaging their work. Few instructors take advantage of the chances to portion work by salvaging on a school-wide waiter. Hopefully, future research will measure what needs to happen for instructors to be given engineering preparation that would let them to utilize the full resources of available engineering.Appendix 1: Questionnaire for instructorsDo you hold an synergistic whiteboard available every bit frequently as you would wish? Yes No Make you utilize an synergistic whiteboard as a instructor tool? ( Please tick merely one ) Yes No Sometimes As portion of your learning how make you utilize the whiteboard? ( Please tick merely one ) As an synergistic board ( You touch it with you pen or finger, write on it, etc ) As a show board ( Just to project work for the projector with no interaction ) Both On mean how many lessons per twenty-four hours do you interact with the synergistic whiteboard? No lessons 1 – 2 lessons 3 – 4 lessons 5 – 6 lessons Have you had formal whiteboard preparation? ( Please tick merely one ) Yes No On a instructor ‘s perceptive which of these characteristics do you believe synergistic whiteboards can better? ( More than one can be ticked ) Planing Pace Flow of lessons Do you believe utilizing an synergistic whiteboard better apprehension of new constructs? ( Please tick merely one ) Yes No Do you believe synergistic whiteboards additions: – ( Please click one or more ) Pupil ‘s motive Pupil ‘s engagement Teacher ‘s motive Teacher ‘s engagement What has encouraged you to utilize an synergistic whiteboard? ( Please click one or more ) A new attack to learning Its assortment of use To develop your ICT accomplishments It is the lone board in the schoolroom Make the lesson less nerve-racking How make you salvage the information created? ( Please click one or more ) Do non salvage work Department ‘s resort bank Removable memory stick Other methods Personal web infiniteAppendix 2: Interview inquiries for instructorsMake you utilize an Synergistic Whiteboard? If so how long have you been utilizing one? What do you utilize the Interactive Whiteboard for? Why? What type of interaction does the Interactive Whiteboard encourage? Why? How has the Interactive Whiteboard improved your instruction and acquisition? Why If you had the pick which medium ( Interactive or kick Whiteboard ) would you utilize as a learning tool? Why? What has been the cardinal influence ( s ) that has encouraged you to utilize the Interactive Whiteboard? What things would forestall you from desiring to utilize the Interactive Whiteboard?Appendix 3: Response Datas1. Make you hold an synergistic whiteboard available to utilize every bit frequently as you would wish? Yes 34 85 % No 6 15 % Entire 40 100 % 2. Make you utilize an synergistic whiteboard as portion of your instructor tool? Yes 32 80 % No 2 5 % Sometimes 6 15 % Entire 40 100 % 3. As portion of your learning how make you utilize the whiteboard? As an synergistic board 28 70 % As a show board 6 15 % Both 6 15 % Entire 40 100 % 4. On mean how many lessons per twenty-four hours do you interact with the whiteboard? No lessons 2 5 % 1-2 lessons 14 35 % 3-4 lessons 14 35 % 5-6 lessons 10 25 % 40 100 % 5. Have you has any formal whiteboard preparation Yes 18 45 % No 22 55 % 40 100 % 6. Think IW can better Planing 10 22 % Pace 9 20 % Flow of lessons 12 26 % Administration 11 24 % Behaviour direction 4 8 % Entire 46 100 % 7. Make you believe utilizing an synergistic whiteboard better apprehension of new constructs? Yes 38 95 % No 2 5 % Entire 40 100 % 8. Make you believe synergistic whiteboards additions Think IW additions Pupil ‘s motive 12 18 % Pupil ‘s engagement 16 25 % Teacher ‘s motive 10 15 % Teacher ‘s engagement 11 17 % Active student engagement 16 25 % Entire 65 100 % 9. What has encouraged you to utilize an synergistic whiteboard? Encourage to utilize IW A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 % 10. How do you salvage the information created? How make you salvage the information created A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 %

Managing Profitable Customer Relationships

Hardly Davidson has massive engines for motorbikes and has been known to have a friendly relationship with its customers. The company sponsors different motorbike events during which they are able to display modern bikes and their accessories. The brand name has a great reputation and has brought together riders and have welfare benefits for its members. The company has enhanced their rapport through regular communication through the internet. The riders have formed an international network attachment as well as local dealership to enhance their services. The company motivates its customers or riders by giving them pinstops which identify them with the company and so doing create pride of membership. Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one’s bike. Harley company has been accepted in different countries and its members can rent and ride in countries such as Canada, Australia and the United States. The company has built a good reputation and has a great bond with its numerous customer needs. 1.   What are the key elements of Harley-Davidson’s efforts to build relationship with its customers? The key elements in Harley-Davidson are the involvement of customers in not being just customers but also being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good communication through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers. 2.   Can you think of other companies that create such strong relationships with their customers? How do they do that? NASCAR which is the National Association for Stock Car Auto Racing has created a lasting customer relationship through a careful blend of live racing events, compelling web sites with information and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly environment that enriches the company-to-customer relationship. The Unilever company has created a good relationship through high standards of corporate behavior towards the employees, customers and the society. It is involved in community development activities and this extension of their services to the society attracts more customers. The company has also offered voluntary counseling and testing programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to reaching out to its customers. A follow up plan for comprehensive care and treatment is organized so that customers are convinced that the company’s objective is to render them the service and the good gesture goes along way in maintaining a good relationship. Offering of medicines at subsidized rates has led to the growth of the company and the humanitarian activities have extended to the provision of health insurance covers. 3.   How else can Harley-Davidson build or deepen its relationships with its customers? Harley Davidson can deepen its relationship by offering medical checkups for the riders before and after an event, a welfare scheme for the member’s next of kin to participate   for future customers as well as training facilities for those aspiring to be good riders. Recommendation To enhance profitable customer relationships, it is important that there is customer involvement and participation in the activities of the company. A good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service. Reference: Paul G.R. Up Close and Personal?: Customer relationship. Don Peppers, Martha Rogers. Managing Customer Relationship. Stanley A.B Customer Relationship Management   

Comparing Of Mice And Men By John Steinbeck - 1605 Words

Repeating Mistakes of Innocence in of Mice and Men Tragedy in life can be used to demonstrate the ultimate display of compassion and love, which truly demonstrates the qualities of men. In life people create attachments and bonds, craving companionship over isolated individualism. There is a endless cycle and chain of events that cause the annihilation of bounds which leads to tragedies bringing sadness. In Of Mice and Men, John Steinbeck focuses the reader s attention on the bond between two individuals George and Lennie, who are running from past experiences trying to start anew chasing their American Dream unaware of what s lurking ahead. Through craftsmanship, nature, transnational connections, evocative imagery, and symbolism,†¦show more content†¦Steinbeck s description of the settings in chapter one creates a calm and peaceful mood because of the diction and figurative language he uses in each line. He used onomatopoeia, such as, The water is warm too, for it has slipped twinkling over the yellow sands... The Brush is described as a beautiful place. We can infer this because of the words â€Å"yellow† and â€Å"twinkling†, both of which have positive connotations. However, the brush is described in such a way that it sounds faultless, the reader begins to conclude that it is too good to be true. This is way of foreshadowing: Steinbeck has created an ominous undertone which could be indicative of a theme further on in the novella. Personifications, ...sycamores with mottled, white, recumbent limbs..., alliteration,...and with the split-wedge tracks of deer that come to drink in the dark, and repetition,...and sycamores with mottled, white, recumbent limbs..., There is a path through the willows and among the sycamores..., ...the low horizontal limb of a giant sycamore.... Steinbeck sets the tone and atmosphere of the story s location, introduces his two main characters George and Lennie, begins some thematic considerations, adds imagery, and foreshadows later events in the story. A ll of this is accomplished with careful attention to word choices and repetition. Chapter one smoothly transitions and introduces the reason George and Lennie s are running blindly with hope: