The Typical Detective Genre Portrayed in Sherlock Holmes Literature Es

The Typical Detective Genre Portrayed in Sherlock Holmes' Literature The late Sir Arthur Conan Doyle was an incredibly effective essayist, in the Victorian period as well as is as yet mainstream today; his Sherlock Homes stories were maybe his best, where he consolidates reasonable circumstances of murders and embarrassments with the far-fetched circumstance of such an effective analyst. Victorian London was an astoundingly hazardous spot to live. Prostitution, opium sanctums and murders were certain. A ladies' job inside the family unit was very much subject to her group and her significant other, simply because of the reality was that herr spouse was the provider. They were to remain at home; sex was as far as anyone knows only for generation. London's police power was around however broadly was somewhat incapable with illuminating wrongdoings. This is one reason Holmes was very well known; just about a dream world where a character with such a curious psyche could comprehend the most testing misdeeds. Conan Doyle sets his accounts in the heart of England, London. Maybe this is on the grounds that the bustling clamoring town is perfect for such a character, London Is the most significant spot in England, and in this manner definitely Holmes must be the most significant analyst? Conan's Doyle's accounts are all somehow or another the same; they all have a scalawag, or someone who is accepted to disrupt society's norms. This causes the crowd to pick up enthusiasm for how the reprobate will endure with Holmes on their case, how they will be rebuffed with regards to the story. Neville St Claire in 'The man with the bent lip' was seen as blameworthy of dressing as a tramp, to delude individuals to give him cash. Perhaps he did this for covetousness; he clearly was not for ga... ...chievous conspire; I astonished you by beating upon the asphalt with my stick. I was learning whether the basement loosened up in front or behind. No peruser would have anticipated this was the purpose behind the beating of this stick. This is the kind of intriguing flighty activities, which make criminologist stories practically addictive until the end and speaking to the peruser. Conan Doyle ensured that all inquiries during the story are replied what's more, no questions left hanging. This is appealing to all perusers as the endings are good and all difficulties are settled. Analyst story's have gotten one of the most famous classification, creators, for example, Sir Arthur Conan Doyle figure out how to make even the most clear storylines fascinating and engaging all perusers essentially in light of bogus trails, distractions and the manner in which data is with held to the peruser.

Aristotle Essays (859 words) - Natural Philosophers, Free Essays

Aristotle Essays (859 words) - Natural Philosophers, Free Essays Aristotle Aristotle, Galileo, and Pasteur can be said to have contributed altogether, each in his own particular manner, to the improvement of The Scientific Method. Talk about. What is the logical strategy? By and large, this strategy has three sections, which we may call (1) gathering proof, (2) making a theory, and (3) testing the speculation. As logical procedure is polished, every one of the three sections are utilized together at all stages, and in this way no hypothesis, anyway thoroughly tried, is ever last, yet stays consistently provisional, subject to new perception and kept testing by such perception. Hellenic science was based upon the establishments laid by Thales and Pythagoras. It arrived at its pinnacle underway of Aristotle and Archimedes. Aristotle (384-322 B.C.) speaks to the main custom, that of subjective structures and teleology. He was, himself, a scientist whose perceptions of marine creatures were magnificent until the nineteenth century. Science is basically teleologicalthe parts of a living life form are comprehended regarding what they do in and for the organismand Aristotle's natural works gave the system to the science until the hour of Charles Darwin. Aristotle had the option to understand watched nature by asking of any article or procedure: what is the material in question, what is its structure and how could it get that structure, and, generally significant of all, what is its motivation? What ought to be noted is that, for Aristotle, all action that happened unexpectedly was regular. Henceforth, the best possible methods for examination was perception. Anal ysis, that is, changing normal conditions so as to illuminate the shrouded properties and exercises of items, was unnatural and proved unable, hence, be relied upon to uncover the quintessence of things. In any case, the foundation of the significance of characterizing information and of perception just as the presentation of the deductive technique for thinking can be taken as Aristotles most noteworthy commitments to the logical strategy. Much after the scholarly transformations of hundreds of years to follow, Aristotelian ideas and thoughts stayed installed in Western reasoning. The basic convention of science started with Copernicus in the sixteenth century. It in the end prompted crafted by Galileo (1564-1642), which censured the very underlying foundations of the Aristotelian world framework. With the development of the telescope Galileo, one after another, declared that there were mountains on the Moon, satellites revolving around Jupiter, and spots upon the Sun. Besides, the Milky Way was made out of endless stars whose presence nobody had suspected until Galileo saw them. Galileo tackled the issues of the Earth's turn and its transformation by intelligent examination. Bodies don't take off the Earth since they are not so much rotating quickly, despite the fact that their speed is high. In cycles every moment, anyone on the Earth is going gradually and, along these lines, tends to take off. Bodies tumble to the base of towers from which they are dropped in light of the fact that they share with the pinnacle the pivot of the Earth. Subsequently, bodies as of now moving save that movement when another movement is included. In this way, Galileo reasoned, a ball dropped from the highest point of a pole of a moving boat would fall at the base of the pole. On the off chance that the ball were permitted to proceed onward a frictionless level plane, it would keep on moving for eternity. Subsequently, Galileo closed, the planets, when set in round movement, keep on moving around and around until the end of time. In this way, Copernican circles exist. Galileo ne ver recognized Kepler's circles; to do so would have implied forsaking his answer for the Copernican issue. Galileo's innovation as a researcher lay in his technique for request. First he diminished issues to a straightforward arrangement of terms based on regular experience and presence of mind rationale. At that point he broke down and settled them as indicated by basic scientific depictions. The accomplishment with which he applied this strategy to the investigation of movement opened the route for present day scientific and exploratory material science. Louis Pasteur (1822-1895) was a French scientist and microbiologist. His revelation that most irresistible sicknesses are brought about by germs, known as the germ hypothesis of malady, is one of the most significant in clinical history. Pasteur's marvelous commitments to microbiology and medication can be summed up as follows. To begin with, he supported changes in medical clinic practices to limit the spread of infection

Reflections and Decisions

Reflections and Decisions I’m officially on winter break. It’s hard to believe that the craziness of the semester is already over, that I have completed my finals and turned in all my papers. I wrote this entry from the airplane on the way home, heading away from the bubble of MIT towards the place I grew up. I had a realization the other day that Cambridge is my home. I will always hold a place in my heart for Colorado, and I will be comfortable where ever my parents are, but my home right now is definitely MIT. I’m not sure it has been that way for the past two and a half years, but it is now. It is where I am the person I want to be. Even though I have been at MIT for only two and a half years of my life, compared to the seventeen I spent in Colorado, the experiences I have had here and the people I have met have shaped who I am and where I want to go. I have heard many, many times that college is where you will find yourself, but I don’t know if I really believed it until recently, but it seems that every time I take the time to reflect back on who I am, what I have done and where I am going, the who I am bit seems to change, even if only slightly. You just received your decisions from MIT, and you may feel like the decision you were granted will define the rest of your life. If you got in, I offer you my congratulations. Welcome to the most stressful four years of your life. It will be the most stressful but the most amazing if you take advantage of all the opportunities available to you. If you were deferred, don’t fret yet. Make sure to finish your other applications, find where else you could succeed and be happy and the opportunity for MIT will come again in a couple of months. If you didn’t get the answer you are looking for, don’t think about the school defining who you will become. You don’t grow, change and find yourself based on the name on the sweatshirt you wear, or what will eventually be on your diploma. You grow based on the experiences you have and the challenges you overcome. While MIT is an experience in itself, I have learned the most about myself during the times I have been away from MIT, and from the people I have the opportunity to interact with. No matter where you end up, be sure to take advantage of every opportunity given to you to travel and meet new people. Go outside of your comfort zone, whether it is trying a new activity, or travelling halfway around the world. You need to challenge yourself in order to grow. There will be ample opportunity for other people to pay for you to try the things you have always wanted to do, so take advantage of them. College is probably the only time you are unencumbered by significant responsibility and the only time you can really change your mind on a whim. Don’t feel tied into any decision, and don’t feel like you can’t change your mind. On that note, enjoy your break, finish up your remaining applications, and don’t stress too much about decisions. No matter where you will end up, you will find the experience you are looking for if you seek it out.

The Influence of Film and Radio on the American People in...

By the end of the 1920s, almost every household owned a radio. Radios were one of the many new particular consumer goods being purchased in the modern era. The first commercial radio station also hit the air in the 1920s. The lifestyle in terms of leisure had shifted dramatically from the Victorian era. Victorianism defined worthy uses of leisure. It was seen that play should be purposeful and edifying, not merely for amusement. For the people in the 20s, it was more acceptable for it to be just about fun. Jazz struck a resonant chord with many Americans in the 20s. Jazz is a symbol of break from the Victorian past and spoke to even deeper yearning for freedom among blacks. It mirrored frenetic pace and unpredictability of modern life (Lisa Jacobson, Lecture). Jazz was heard at nightclubs/speakeasies and it defied rules. It was a revolt against Victorianism and it was a refreshing alternative to culturally uplifting music. People were optimistic about starting new lives and it expres sed new optimism about future, new black assertiveness, and yearnings for unrestrained freedom (Lisa Jacobson, Lecture). People enthusiastically embraced jazz but some felt troubled by it because of sexual morale. The middle class thought it as vulgar and connected it to loose morals. A jazz party could help those who couldn’t afford to pay rent by having a â€Å"rent party† where an admission fee would be charged. This helped with those who could barley afford living in the city. Gangster filmsShow MoreRelatedMedi A Powerful Tool Of Communication1409 Words   |  6 PagesEssay Media, being the most powerful tool of communication there is, influence societies in many ways. In fact the hypodermic needle theory states that passive audiences are directly influenced by media. On the other hand, from a Marxist perspective, one can argue the opposite that it is the audiences who influence the information which is produced via the media. In this essay this group assessed and contrasted the media of three countries namely Singapore, Jamaica and Bolivia in relation to theirRead MoreDifferences Between Class, Religion And Politics1500 Words   |  6 Pagesidentity by encouraging people to work together for the benefit of the nation, and promoting â€Å"German Values†. The Propaganda Machine was essentially another tactic used for when the information and election tactics adaped at a local level, with a division of different electoral districs. Encouraging feedback from the grassroots, so that effective ideas can be elsewhere. Posters and leaflets were tailo red to fit a whole range of people. Technology such as loud speakers, radio and film were used to showRead MoreImpact Of Sports On Society1371 Words   |  6 Pages1920’s Impact of Sports on Society The 1920’s were an important time period in America’s history. The horrors of World War one were at long last over and society was collectively ready to move on to greener pastures. Americans proceeded vigorously to make life feel more refined than before the war. From the mass production of automobiles and the automation of everything imaginable to the rebirth of African-American culture and fine arts, the world had drastically changed. One such instrument inRead MoreEssay about Americas Sweetheart: Shirley Temple878 Words   |  4 PagesIn the 1930s, several economic, political, and environmental factors caused Americans to lose hope of a future beyond the extreme circumstances in which they had to survive. America prospered during the roaring ‘20s, but the stock market crash of October 1929 set off a devastating chain of events; banks and factories closed and one out of every four Americans found himself unemployed. The sudden economic collapse began the era o f the Great Depression, in which millions were jobless by 1933 and countlessRead MoreRock And Roll Or Roll1549 Words   |  7 PagesShake and roll (frequently composed as rock and roll or shake n roll) is a classification of mainstream music that started and developed in the United States amid the late 1940s and mid 1950s,[1][2] from a mix of African-American sorts, for example, soul, boogie-woogie, hop soul, jazz, and gospel music,[3] together with Western swing and nation music.[4] Though components of rock and roll can be heard in soul records from the 1920s[5] and in nation records of the 1930s,[4] the class did not obtainRead MoreThe Culture of the 1920s in America Essay1707 Words   |  7 Pagesworld (Trueman, 2000). 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Everything that we see today is an evolutionary form of the early 1900s. In the early 1900’s it was the time when many immigrants migrated to AmericaRead MoreOprah Winfrey Research Paper1548 Words   |  7 PagesMadeline Lathangue Mr. Doucette American History 09 January 2017 The Brilliance that is Oprah Winfrey Oprah Gail Winfrey, is undoubtedly as superior leader. The type of leader mothers talk to their daughters about, the kind of leader that is one of a kind. The kind of leader that you can not even wrap your head around their strength and power. Oprah is also the kind of leader that came up from nothing. Born to a single, young teenage mother, Oprah has built and deserves everything she is now. A roleRead MoreKing Of Jazz : Louis Armstrong1617 Words   |  7 PagesKang Sun *20355591 Clint Rohr Jazz History 30 March. 2015 King of Jazz - Louis Armstrong At the mention jazz music, that person will first think of is likely to be a great figure with a clown image, nicknamed Satchmo. The man was Louis Armstrong. He is a husky singer, often with a trumpet in his hand. He played dramatic works of simple structure in Orleans jazz style and with the accompaniment of Dick jazz music. Each of the books on jazz music will mention his name. Louis Armstrong was to jazzRead MoreKing Of Jazz : Louis Armstrong1617 Words   |  7 PagesKang Sun *20355591 Clint Rohr Jazz History 30 March. 2015 King of Jazz - Louis Armstrong At the mention jazz music, that person will first think of is likely to be a great figure with a clown image, nicknamed Satchmo. The man was Louis Armstrong. He is a husky singer, often with a trumpet in his hand. He played dramatic works of simple structure in Orleans jazz style and with the accompaniment of Dick jazz music. Each of the books on jazz music will mention his name. Louis Armstrong was to jazz

Women s Role Model As A Serial Killer - 994 Words

Jasmine was a 12 year old girl from medicine hat Alberta who plotted and with her 23 year old boy friend to murder her parents so they could be together. It was at 12 years old when Jasmine Richardson went through a Gothic phase and displayed the personality and physical features of a 15-16 year old. Friends and family described her as a sweet and innocent young girl who was an honour role student but once she hit the seventh grade she started acting differently, she was hanging around with older boys and a Gothic crowd of people at the mall. On social media she listed her role model as a serial killer, and she wrote her biography as â€Å"â€Å"bisexual, Wiccan, nocturnal, awkward, loud, a deep thinker and insane† and descried her interests as â€Å"unnatural hair colors, dark poetry, criminal psychology, blood, human anatomy and kinky s—t†. Jasmine was always around older boys and it was at this time that she met 23 year old Jeremy Stinke who was also into a G othic style who was a high school drop out and proclaimed to be a 300 year old werewolf, he was looked up to by the younger people he hung around. When Jasmines parents found out about the relationship they were angry but tried to understand her actions, it was after they found out there was physical and possible sexual relations that they refused to let her see Jeremy, this made her furious at her parents. Jasmine eventually sent Jeremy a message on social media saying â€Å"â€Å"I have a plan and it involves me killing them and ends withShow MoreRelatedWomen Serial Killers or Partners to One678 Words   |  3 PagesIntroduction. Women have fought for equality with men in the United States since the mid 1800s with the initiation of the woman’s rights movement. Not for special treatment, not for better opportunities, just equality. When it comes to killing, they are simply not viewed as aggressive creatures. They were forced to do it, they are the victims. Most peoples initial reaction to a woman taken into custody for murder is â€Å"She must have been abused.† There is very limited research on female serial killers, andRead MoreAnalysis Of The Article The Dating Game Killer 1069 Words   |  5 Pages ‘The Dating Game Killer† April Smolkowicz Criminology 3200 Georgia Gwinnett College Introduction Rodney James Alcala is a California convicted serial killer. Alcala is also known as the â€Å"Dating Game Killer†, from when he was chosen in 1978, as a contestant on the ABC prime time show, â€Å"The Dating Game.† Alcala enrolled as a clerk in the U.S. Army in 1960, then in 1964 Alcala was discharged on medical grounds, after being diagnosed with antisocial personality disorder by a militaryRead MoreAn Analysis of Serial Killing and Sexual Sadism Applying Robert Pickton as a Case Study2093 Words   |  9 PagesRobert William â€Å"Willie† Pickton is currently serving a life sentence for the second degree murder of six British Columbian women. Although convicted for the murders of six victims, physical and forensic evidence for thirty-three women was uncovered at Pickton’s Port Coquitlam pig farm which served as the crime scene for his murders. Numerous other missing women, mostly marginalized prostitutes with chronic drug addiction, from Vancouverâ₠¬â„¢s Downtown Eastside area remain unaccounted for. It is not unreasonableRead MoreWhat Is Serial Murder?1864 Words   |  8 PagesWhat is serial murderer? It is difficult to define the term ‘serial murder’ due to the complexity and the diversity of the phenomenon, ‘the term remains elusive, ambiguous and amorphous’ in the literature, there is a suggestive trend towards the ‘achievement of a standardised definition’, yet going through current research and legal definitions of serial murder revealed ‘some discrepancies in how the term is defined’ the reason why this occurs is due to the practice of authors using various termRead MoreThe Twisted Mind of a Serial Killer2301 Words   |  10 PagesThe Twisted Mind of a Serial Killer As police walk into an abandoned house, a foul stench overtakes them. The room is dim and looks as though no one has been here for months. They walk further into the house and begin to see spots of blood on the floor. They follow this trail down the stairs into the basement where the smell becomes overwhelming, causing some of the officers to gasp and run back up the stairs. In the basement, they find the remains of several young boys who have been molestedRead MoreCriminal Profiling : An Investigative Tool1359 Words   |  6 Pagesdisreputable English serial killer from the Victorian era. At the time of the killings Dr. Tomas Bond (1888), a physician was asked by the London Criminal Investigation Division to assist them with the investigation. Dr. Thomas’ report from a crime scene examination identified the behaviors that individual(s) showed during the offense, for example, he suggested that all the murders were conducted by the same hand, the throats had been slashed from left to right and the women had been lying down whenRead MoreGender Roles : Stereotypes And Stereotypes1873 Words   |  8 PagesI will investigate gender roles alongside misogyny and sexism examining how ideologies have changed overtime focusing on negative and positive representations of women compared to men through crime dramas. Since the feminist movement in the 70’s various crime dramas have increasing numbers of smart, strong leading female protagonists which is now seen as acceptable, advancing contemporary portrayals of women in television by not conforming to stereotypes eradicating them, helping to battle outdatedRead MoreThe Slasher Film : The Modern Day Fairy Tale2034 Words   |  9 Pagesengaging in reckless behavior, a maniac using violence as a teaching tool for the audience, a final survivor girl, and an immortal maniac. (Thesis) C. In my presentation I will briefly describe the history of the slasher film genre, throughout the 1970’s-1980’s when the genre was at it’s height. During this time that John Carpenter’s significance as a horror director and his film, Halloween, which epitomizes the slasher genre and inspired many copycat films (Preview) Transition: Although generally lookedRead MoreContemporary Indian And Indian Drama1657 Words   |  7 PagesMohan Rakesh, Badal Sircar, Girish Karnad, and Vijay Tendulkar are the most famous playwrights of the contemporary Indian drama, whose excellent works are now amply available in many languages throughout the globe. Mohan Rakesh s plays describe the sufferings of men and women, who fall victims of socio-economic hierarchy and cultural hegemony. Badal Sircar popularly known as a barefoot playwright is yet another giant in the field of modern drama in India. He is known for his direct communicationRead MoreAn Early Spring Morning By Lynda Ann Healy1988 Words   |  8 Pagesbefore, a sheet and a pillow case were missing, a spot of blood had been found on the sheets, and the police had discovered that the door had been broken into. No one had any answers for the sudden absence of Lynda Healy, but as soon as many other women started to go missing during the same time, they knew answers would soon arise. Ted Bundy is a human monster through his unorthodox behavior of kidnapping, rape, and murder while he exhibits how the combination of both nature and nurture create a strong

Tourism of Hungary Free Essays

After the turn of the century tourism of Hungary was not considerable. The only destinations were the capital, some more famous provincial towns and spas. In the years after the World War I tourism of the country regressed. We will write a custom essay sample on Tourism of Hungary or any similar topic only for you Order Now The conscious expansion of tourism began in 1920. Between the two World Wars Budapest had significant tourism traffic, Lake Balaton, mountains of Matra and Bukk, Danube Bend, certain provincial towns and villages, which were rich in folk art values, were important destinations. After World War II the international tourism reduced to a minimum in our country. However, in this time the inland tourism started to increase quickly. In 1960, as the political atmosphere eased, the number of foreign tourists grew. At first the most of these tourists came from the socialist countries. After the 1990’s the number of foreign tourists approached 40 million. It goes without saying that Lake Balaton was a remarkable attraction among German tourists because its closeness and cheapness in comparision with the seaside. But this meant incomeonly in the summer for Hungarian tourism. Nowadays, in any periods of the year, who comes here can find various pastimes to their taste. Hungary is exuberant in thermal and curative wells, due to that in the recent years the number of wellness hotels raised. These attracts mainly adults and families with children. Lately Hungary became a popular destination among young people because of countless festivals organized in the country, such as VOLT and Sziget Festival which are visited by people from all around the world. In the section of cultural tourism should be mentioned the outstanding Hungarian theaters and the world-famed Ballet Association of Gyor. For any age-groups can be luring the innumerable natural beauties, landscapes and attractions which are parts of the World Heritage. There are variant areas that delights everyone’s eyes with its folklore. The most independent activity from weather is sightseeing. Still the most beloved city of Hungary is Budapest, but other cities and towns such as DebrecenGyor and Pecs are becoming more popular day by day. By the way Pecs is going to be the cultural capital of Europe in 2010. Last but not least we can not forget about Hungarian gastronomy, the delicious dishes and the prominent wines of Tokaj wine-district. How to cite Tourism of Hungary, Papers

”The Working Class Majority” by Michael Zweig Essay Sample free essay sample

As Michael Zweig explains in his bookThe Working Class Majority. people in the United States do non like to believe about the category construction that has been set up here. As Zweig says. â€Å"Class has become one of America’s best kept secrets. † But the societal. political and economic effects of maintaining category a secret are excessively high for both those that suffer under the category system and those at the top that assisting to perpetuate the system. There must be an effort at educating the populace about the category system and stairss must be taken to bridge the spread between the poorest people in our state and the wealthiest. One ground Zweig gives for the public’s conceive ofing that there is no system of category in the United States is that they are told there is no system. In the nineteenth and a big portion of the 20th centuries. We will write a custom essay sample on †The Working Class Majority† by Michael Zweig Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page category battle on a regular basis made headlines. There were monolithic presentations. general work stoppages. and a willingness on the portion of workers to set their occupations. and in many cases their lives. in hazard for better working conditions. The concern proprietors and others in places of power were seen as enemies of the on the job category. But in today’s American society. we are told that the loss of fabricating occupations and the addition in service professions has practically eliminated category. â€Å"The comparative diminution in bluish collar mill employment and the rise of white collar service occupations is supposed to demo that the working category is history. † Zweig goes on to explicate that categories are â€Å"groups of people connected to one another. and made different from one another. by the ways they interact when bring forthing goods and services. † It is. in consequence. a difference of power between that divides the categories. Those persons that own the agency of production determine whether or non to give other people a occupation. And those more powerful can take a workers occupation at the bead of a chapeau. In contrast. the workers have little to no power in this respect and must form other workers if they are to hold any hope of altering the workings of the company in which they are employed. There are enormous costs to society if we continue disregarding the category construction in America. As an illustration of this. Zweig highlights an ATM machine assembly program named Jim Ramey. As he explains. in 1983. the pay Ramey was paid for this occupation was $ 11. 83 an hr. In 1996. his wage had dropped to $ 9. 93. This is a form seen all over the state. In many instances. the mean one-year pay as non gone up in 35 old ages. yet the proprietors of the agencies of production are given themselves raises every twelvemonth. The consequence of this is that most of us. even though it may look like we are acquiring richer. when one takes into history rising prices. we are really going poorer. This has many impacts of its ain. There has been seen a correlativity between the sum of money made and the offense rates. When people do non hold money they commit offenses. When people’s wages autumn. and people lose their occupations all over the state. as what we are seeing today. the consequences are lay waste toing for all of us. When category is kept a secret. merely a really few benefit. When some powerful force wants to destruct an enemy. one of the first things that can be done is to split the enemy. This is what has happened in today’s society. The most powerful and wealthiest people have divided the workers into other separate categories and told them that there is no such thing as category. Many people have bought into this. and as a consequence. no 1 wants to speak about the world of classist America. In this manner. the most powerful people will remain the most powerful and the workers will all fight among themselves. As of right now. the concern proprietors have won. Plants Citied Zweig. M. ( 2000 ) .The working category bulk. 1st erectile dysfunction. Ithaca. New york: ILR Press.

Enhancing Humans through Science Is Beneficial Essays - Bioethics

Enhancing Humans through Science Is Beneficial Are designer babies the scientific answer to eliminating crucial diseasesthat are transmitted through genes or is it the Eugenics of the future? Since mankind now has the option to alter genes, sex, physical appearance and intellect, are we playing God? And what families and social class would be able to afford this type of procedure? What constitutes good health is arguable.Scientists have various theories when it comes to genetic engineering for the cure of certain diseases. Inseveral countries in Europe, the practice of Eugenics is performed on parents who are susceptible to giving birth to Down Syndrome children. These tests are mandatory, and coercion is used on the parents to abort the fetus that has tested positive for Down Syndrome disease. The reasoning behind the coercion practiceis that it is cost efficient forthe government to eliminate these births for health insurance purposes and to maintain the mass population intelligence level. There are two modern examples of this. In the United States, the practice of Planned Parenthood was considered Eugenics and in Germany, Hitler practices of genocide were forms of Eugenics. Since genetic engineering is not a natural act, it is considered Eugenics. For so many years, there were families who were unable to conceive children naturally; therefore, their alternative choices were to seek help from scientific labs that provide the technology to impregnate women. One of the ways is genetic engineering combined with IVF (In Vitro Fertilization). As scientists began focusing on genetic engineering, the bar was pushed to where parents are able to choose the sex of their baby. Scientists are experimenting with genes which will give parents a choice of choosingevery trait to make a perfect baby/child. The upside to this act is the chosen gene will not disease free. The downside is genetic engineering is altering the natural way of conception and parenting of children. I find parents who use genetic engineering to designing their babies unethical. The fetus which receives these choice genes, have their future carved out for them by their parents. There are so many things that may go wrong with a designer baby. Who is to say the genes chosen, would produce the intended designer baby? The parents may get a child, a healthy baby, that is, disease free, but not of their choosing, such as eye and hair color or intellect. Lets say there is a possibility these babies will grow up and meet their parents initial potential, but find themselves superior to other children who do not perform academically as well as them. This can be the start of segregation among social classes.It could bring to life some science fiction literature as shown in novels like, Brave New World and The Hunger Games. When parents start to manipulate what is natural, they contribute to Darwins idea of perfection, an unblemished society. Since parenting does not come with instructions, each stage of the of the newborns development is a trial and error. The definition of being a parent is nurturing and raising your baby to become a healthy and productive individual. (Farlex) In reality the only families that can afford to indulge in these scientific practices will be wealthy individuals. Scientific technology is already available for those who want to alter some part of their bodies in which they are dissatisfied with, and some health insurances cover some cosmetic surgeries, but I feel they should not cover individuals who want to design an embryo to rise as their own. The cost of manufacturing embryos,which includes choosing sexes, talents and race, will become very expensive. In reality the expense may lower the demand for the genetic engineering and the intent which it was meant, will no longer be valid. Will the outcome of exploring these scientific developments wipe out disorders from the beginning? It has not been proven that using genetic engineering is safe to use on human beings to cure diseases. Whos to say that using this practice will not encourage prejudice, not among the races, but among those individuals who are deemed to be superior. It will set up a new class of genetically designed people and naturally made people. (Ahmad) This separation may cause another type

lord of flies essays

lord of flies essays A running theme in Lord of the Flies is that man is savage at heart, always ultimately reverting back to an evil and primitive nature. The cycle of man's rise to power, or righteousness, and his inevitable fall from grace is an important point that book proves again and again, often comparing man with characters from the Bible to give a more vivid picture of his descent. Lord Of The Flies symbolizes this fall in different manners, ranging from the illustration of the mentality of actual primitive man to the reflections of a corrupt seaman in purgatory. The novel is the story of a group of boys of different backgrounds who are marooned on an unknown island when their plane crashes. As the boys try to organize and formulate a plan to get rescued, they begin to separate and as a result of the dissension a band of savage tribal hunters is formed. Eventually the "stranded boys in Lord of the Flies almost entirely shake off civilized behavior: (Riley 1: 119). When the confusion finally leads to a manhunt [for Ralph], the reader realizes that despite the strong sense of British character and civility that has been instilled in the youth throughout their lives, the boys have backpedaled and shown the underlying savage side existent in all humans. "Golding senses that institutions and order imposed from without are temporary, but man's irrationality and urge for destruction are enduring" (Riley 1: 119). The novel shows the reader how easy it is to revert back to the evil nature inherent in man. If a group of well-conditioned school boys can ultimately wind up committing various extreme travesties, one can imagine what adults, leaders of society, are capable of doing under the pressures of trying to maintain world relations. In the novel, Simon is a peaceful lad who tries to show the boys that there is no monster on the island except the fears that the boys have. "Simon tries to state the truth: ...

Supply chain Theory of Zara fashion retail shop Essay

Supply chain Theory of Zara fashion retail shop - Essay Example As regards its overall operations, production in a global apparel chain is claimed to be highly fragmented, as large-cross border flows of apparel is used to ensure cheap labor and inputs (Ghemawat & Nueno, 2006). In this regard, about 30% of global apparel production is concentrated in developing countries. Proximity is therefore taken into consideration when determining the firm’s production hubs in order to reduce shipping costs and lags. Playing a crucial role in managing steady production are trading companies that orchestrate the physical flows of apparel from factories in exporting countries to retailers in importing countries. Aside from this, the increasing number of retailers (primarily in the U.S. and E.U.) has increased the demand for cheaper labor in these developing countries. It has also promoted a system called quick response (QR) which is targeted to â€Å"improving coordination between retailing and manufacturing as it helps retailers reduce forecast errors and inventory risks by planning assortments closer to the selling season, probing the market, placing smaller initial orders and reordering more frequently† (Ghemawat & Nueno, 2006, p. 2). II. ... hat merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system-wide costs while satisfying service level requirements† (Rogers, 2001, p. 1). Another definition describes supply chain management as the working together of â€Å"inter-connected participating companies that add value to a stream of transformed inputs from their source of origin to the end products or services that are demanded by the designated end-consumers† (Lu, 2011). Some significant conceptual implications can be drawn from these two related definitions. For one, supply chain management takes into consideration every activity that has an impact on production cost and consumer’s product acceptability: from procurement of raw materials to its distribution and sales models. Secondly, supply chain management is aimed at making internal activities efficient and cost-effective (while being able to deliver its intended val ue to the customers). Lastly, the integrative approach to handling supply chain entails the combination of strategic, tactical, and operational decision-making. In this light, it can be said that the emergence of supply chain management has been brought about by industrial trends and socio-political happenings. As opined by Croxton et. al. (2001) â€Å"streamlining cross-company processes is the next great frontier for reducing costs, enhancing quality, and speeding operations. It is where this decade’s productivity wars will be fought. The victors will be those companies that are able to take a new approach to business, working closely with partners to design and manage processes that extend across traditional corporate boundaries. They will be the ones that make the leap from efficiency to super

The UK Motor Insurance Industry Essay Example | Topics and Well Written Essays - 1000 words

The UK Motor Insurance Industry - Essay Example The last few years have seen the major insurers cut costs and attempt to consolidate their market share with a wave of mergers and take-overs. The current state of the industry is marked by competition. The future will be driven by innovation, and will benefit the UK consumer. The private motor underwriting result deteriorated in 2005, as the market returned a loss of 232 million. The private motor underwriting loss has been increasing since 2001 when it approached the break-even mark with a loss of only 86 and the market has not made a profit since 1994. This has resulted in the consolidation of the industry as smaller insurers find it more difficult to compete. In both private and commercial motor insurers, the top 20 companies are responsible for over 95% of the business (The Association of British Insurers 2007). This trend is likely to continue as smaller companies continue to stand losses and are forced to merge, consolidate, or innovate. The Internet has offered brokers a new low cost outlet to offer competitive rates to consumers. According to Lee Mooney, Admiral motor product group manager says, "The Internet is growing in importance as a medium because of the savings it can offer big insurers"(Lorenz 2002 p.12). The obvious success of direct insurance companies prompted traditional insurance players to set up their own distinct direct insurance brands. It is forecast that by the end of 2007, 20% of the motor insurance will be sold over the Internet (The Association of British Insurers 2007). "The development of websites and of broadband Internet access is likely to lead to more integrated insurance purchasing, as consumers research the Web and then choose a direct supplier either online or through a retail outlet" (The Association of British Insurers 2007). One of the driving forces behind the need to lower costs through direct marketing has been the increased cost of servicing claims. The nature on motor insurance is such that the client is paying a fee now for a service to be rendered in the future (Abdelhamid 2005 p.214). Fluctuations in claims due to inflation and rising repair rates may exceed the premium value. This has forced insurers to become dependent on the value of the return on the invested premiums. When investment value drops, this places the insurer in jeopardy of taking a loss on the claim. This has had the effect of promoting lower cost Internet and call centre based sales activities. As direct marketing companies proliferate they also look to differentiate their products. In 2005, Admiral launched MultiCar. Drivers who have 2 or more cars in their household could get a discount of up to 23% on their motor car insurance (Cheap Car Insurance). Norwich, a division of Aviva since its merger with CGU in 2000, offers the pay as you drive program. They offer a black box telemetry system that bills you for the miles you drive (Could pay-as-you-drive insurance work 2004). Innovations in service and pricing will continue to drive the industry. Norwich Union, the largest automobile insurer in the Great Britain, has set up its own medical clinic to treat victims of car accidents involving its policyholders. They have their own clinics, doctors and therapists that treat people making claims. It quickens recovery, cuts costs, and limits the potential of future litigation. This is one more innovation that is driving the motor insurance industry. Motor insurance has gone through a revolution

Key Areas Of The Marketing Environment Marketing Essay

Key Areas Of The Marketing Environment Marketing Essay This assignment emphasizes on relationship approach to explain the concept of marketing. With regard to service, the concept of marketing takes into consideration manufacturers service organizations as well as service operations. Traditionally marketing was considered as a function which includes expertise planning and implementation of marketing mix. However, when it comes to services, this function of marketing is not taken into consideration. Marketing with regard to service is more about relationships, like those involving one-on-one transactions or whose scope is narrowed, for example, marketing of breakfast cereal or soap. Other kind of relationships whose scope is wider consist of significant social interaction which are on-going as well as long lasting, for example, service offered by hospitality industry or financial providers. Next, this assignment investigates the term relationship strategy and its nature. A detailed comparison about marketing and organizational behavior, concerning functions of businesses as well as academic regulations, drawn from the relationship approach are argued in this assignment. Lastly, the assignment emphasizes on the importance of service culture and internal marketing in this challenging global market to meet the marketing aspect and organizational behavioral needs of any business. 1.2: Analyze the relationship between businesses vision, mission and marketing strategy For any organization, mission statement is the most important statement which directs the business to achieve its goal and built its name in the market. Mainly, this statement includes three most important aspects, namely, vision, mission and core values. Vision is a wider thought of what the company wants to accomplish in future. Mission is mainly concerned which what steps the company is going to undertake to accomplish the set vision and core value involves the behavior of the company and its member throughout the course of goal accomplishment. All these three aspects are essential to direct the business through the path of success accomplishment. After the company has created the mission statement, it is then important for it to set the goals, objectives and strategic or action plan/s. Goals usually involves targets which the company needs to complete in order to accomplish the vision. Objectives are SMART (specific, measurable, achievable, realistic and time-framed) statements to accomplish companys goals. Strategic or action plans are the detailed executive plans which illustrate the ways in which goal and objective can be accomplished. 1.3: Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situations To analyze the key areas of marketing environment, the businesses are now emphasizing on strategic philanthropy concept. This concept helps to develop and evaluate the marketing issues, illustrates the focus of the stakeholders, and examines the aspects that need to be considered while executing the business plan. Today companies are realizing the advantages of strategic philanthropy concept not only for the employees and the investors but also for the community as whole. Currently, the companies are also formalizing and combining philanthropic decisions with other strategic decisions related to the performance of the company. 21st century companies are more emphasizing on management of social marketing issues for the interest of essential stakeholders. 1.4: Examine the factors influencing consumer choice and behaviour In the current globalised market, there is an accelerating need for ethical choices as proved by most researches. However, not much has been printed about the decisions made by the ethical consumers and the impact of their decision making on marketing. Due to limited proven research work about ethical consumer choice, this assignment will highlight the outcomes of national survey conducted on large scale in UK on ethical consumers. Equation modeling and reliability analysis methods were use to study this most important and ignored area and also to investigate the essential factors influencing ethical consumer choice and their interconnectivity. Two sets of data was used to create decision making model and its cross validity was examined. This innovative model of ethical consumer choice and decision making showed remarkable improvement on consumers buying choice. Study results of this researched proved that the buying intentions of the consumers were highly influenced. The assignment, however, further discusses implications of these results on marketing practitioners. 1.5: Assess the role of market research in business decision-making Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dysons bagels vacuum cleaner are often cited to support this view. Despite this, companies continue to seek the views of consumers on their new product ideas. The debate about the use of market research in the development of new products is long-standing and controversial. This paper reviews the literature in this area and examines the extent to which market research is justified and whether companies should sometimes ignore their customers. The paper offers a conceptual framework that may help companies to decide when market research findings may be helpful and when they may hinder the development of discontinuous new products. Amplification of assessment criteria 1.1 Examine the main contexts of marketing 1.1.1 Assess critically the role of marketing in business, e.g. the impact of marketing on society In todays time, marketing researchers and professionals are extremely interested in the value generated by marketing. Even though there is large number of research work on marketing, it is still unclear how the market value is interrelated with the interest of the marketing generators. Researchers further plan to examine how customer value and customer satisfaction are interconnected. This will help to lessen the uncertainty created around both the concepts. Both customer value and customer satisfaction are two different concepts in terms of theory and practical aspects. This assignment examines this along with highlighting whether customer value helps to predict the behavioral results in better way with compare to customer satisfaction, when it comes to business marketing. To address this issue, there are two different models generated and examined in a cross sectional survey with the purchasing management of a company. A direct influence of value on intention of purchasing manager is suggested by first model whereas the second model arbitrates the value with customer satisfaction. This research study proves that both customer value and customer satisfaction are two different concepts measured and conceptualized in different way, still are harmonizing with each other. 1.1.2 Demonstrate the contribution of marketing to business strategy, e.g. major contexts of marketing applications (consumer goods; business to business; services marketing) There can be no more important aspect of constructing an effective marketing strategy than understanding competitors and your own organizations competitive position. The techniques such as Porters Five Forces Model and a SWOT analysis have already been identified as ways in which an organization can assess aspects. 1.2 Analyze the relationship between businesses vision, mission and marketing strategy 1.2.1 Explain the relationship between businesses vision, mission and marketing strategy, e.g. developing a marketing strategy which supports the businesses corporate strategy A management team needs information about external environments to make sound strategic decisions. Environmental scanning is the process of gathering information about those external environments to inform decision-making. That information may come from a wide variety of sources. It is important to ensure that data gathering, interpretation/analysis and strategy formulation are seen as three separate stages of environmental scanning. Some organizations use the information they collect to construct different scenarios, which also contribute to their planning and prepare them for a flexible response. 1.2.2 Identify the key influences on shaping marketing strategy, e.g. competitor; capability and resources; target customers; external environment. A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. 1.3 Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situation. 1.3.1 Identify the main tools and techniques available for analysing key areas of the marketing environment, e.g. environmental scanning This article focuses on defining and discussing the concept of critical success factors as input into the analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including analysis, analysis of industry structure, industry/business experts, analysis of competition, and analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSFs from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSFs is presented. 1.3.2 Demonstrate the use of the main tools and techniques available for analysing key areas of the marketing environment, e.g. scenario planning The methodological tools and techniques that analysts use to assess the evolving Innovation, Science and Technology-related (IST) factors impacting their enterprises competitiveness and strategic environment. Studies generally show that a limited set of conceptual tools are regularly utilized by analysts in some enterprises; nevertheless, they are perceived only to demonstrate mixed success levels in meeting planning or decision-oriented needs. A performance gap exists between organizational needs to proactively address IST factors impacting their organizations competitiveness and the insights actually delivered to decision-makers by existing methods and the analysts who employ them. In this paper, the author defines the scope of IST analytical applications, identifies the conceptual tools and techniques used, applies a model for assessing the utility of the tools, describes the reasons why the tools do not deliver what is needed, and makes recommendations for improving the use of IS T-focused analysis tools. 1.4 Examine the factors influencing consumer choice and behaviour 1.4.1 Analyze the process of consumer product acquisition and consumer choice, e.g. models of consumer buying behaviour; impact of memory, perception and learning on consumer choice The ways in which consumers make choices are clearly of interest to those involved in marketing. Consumer behaviour includes elements which are rational and elements which are emotional. However, the process involved in making a choice and buying decision can be analyzed and represented in a step-by-step framework. This section examines that process and the underlying factors which determine consumer behaviour. 1.4.2 Analyze the factors which influence consumer behaviour, e.g. impact of personality, motivation, opinions, attitudes and values on consumer behaviour; role of reference groups on consumption behaviour In the field tourism progress and planning, the decision making process is highly multifaceted because companies and communities have to combat with economic, social and environmental aspects of greater development. Geographic Information Systems (GIS) can be considered as an essential tool of methods and technologies of high applicability to provide for the attainment of greater tourism development. To investigate conflict, Spatial (environmental) data can be utilized which examines competition, explores influence on and helps in making decision. The impact assessment and simulation is highly significant for the development of tourism, and GIS can a role in terms of the environmental audit, exploring the suitability of sites for the planned developments 1.5 Assess the role of market research in business decision-making 1.5.1 Differentiate between market research and marketing research, e.g. their roles in determining structural characteristics and understanding marketing strategy decisions Even when there is increasing talks on international standardization versus customization, to empirical intuitions existing fragmented light to deliver. On the basis of an integrated analysis of 36 studies revolving around outcomes of standardization / adaptation, his past, and performance, this flow has been found to be characterized by non-significant, contradictory, and to a certain level, the results disconcerting related to the concepts inappropriate pictures, poor design and poor analytical methods. The main termination arising from this analysis is that if you standardize or adapt to accomplish better business performance will fundamentally based on the totality of the conditions in which a company is faced with a scrupulous foreign policy of a specific time period. 1.5.2 Analyze the contribution of market research to the decision-making processes of a business, e.g. the role of marketing information systems; the importance of competitive intelligence This paper reports case study of an inter-organizational (IOS) of Cisco and Xiao Tong in China. We interviewed their senior managers, heads of departments and employees who have been directly affected in their work. Other sources of are company documents and publicly available background The study examines the benefits of the IOS for both corporations. The also reveals seven critical success factors for the IOS, namely intensive stimulation, shared vision, cross-organizational implementation team, high integration with internal, inter-organizational re-engineering, advanced legacy and infrastructure and shared industry standard. Outcome 02: Know how to build marketing strategy 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy After designing core values, vision, mission, you need goals and objectives that will help to accomplish your vision. Objectives The objectives are broad statements of what you want. Therefore they should be included in your vision. You should look into the mission, as you will be involved to realize your vision. Examples of business objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Improving profitability à ¢Ã¢â€š ¬Ã‚ ¢ Increasing the competence à ¢Ã¢â€š ¬Ã‚ ¢ capture a larger market share à ¢Ã¢â€š ¬Ã‚ ¢ give improved customer service à ¢Ã¢â€š ¬Ã‚ ¢ Advance employee training à ¢Ã¢â€š ¬Ã‚ ¢ Reduce the emissions of carbon dioxide à ¢Ã¢â€š ¬Ã‚ ¢ An objective should accomplish below given criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Good: Is it fitting with the vision and mission? à ¢Ã¢â€š ¬Ã‚ ¢ Acceptable: Adjusts the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the company and its employees? à ¢Ã¢â€š ¬Ã‚ ¢ Clarity: Is it easy to understand and easy to explain? à ¢Ã¢â€š ¬Ã‚ ¢ Flexible: can be adjusted and modified as needed? Ensure the objectives are paying attention on the significant aspects of the business. Do not use too many objectives or else you mind lose your concentration. Even the design of your objectives do not conflict and get in the way with each other. Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy Here are AgVA strategies, goals, objectives and action plan. It should be considered that the strategy is a sequence of techniques to use mission is to accomplish the vision. The objectives are statements of what I required to be done to execute the strategy. The objectives are explicit milestones to achieve the goal. The milestones can be accomplished with the action plans which include specific actions to be taken. Vision: a vivacious rural economy determined by value-added agriculture. Mission: To generate and foster the growth of value-added agricultural enterprises. Strategy: utilize local peasant leaders with the skills for the development of company and for business development. Objective: the interest of local farmers / development work experience. Objective: generate a Subscription twenty farmers February 1st. Action Plan: Establish a membership committee to employ local farmers heads. Recognize the 40 farm heads in major cities in the area. Call qualifying. Contact individually, in the hope that half of crowd will be ready to participate. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives Goals are specific, measurable, time-sensitive statement of what should be achieved and when it will be achieved. Milestones along the road to achieving your goals. Examples of the companys goals are: à ¢Ã¢â€š ¬Ã‚ ¢ at least a 20% after-tax rate of return on our investment in equity to earn during the next fiscal year à ¢Ã¢â€š ¬Ã‚ ¢ the market share of 10 per cent increase over the next three years. Reduce operating costs by 15 percent over the next two years, improving the efficiency of the production process. The time of the call-back to reduce the investigation of the client and not more than four hours. The goals must meet the following criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Measurable: What will happen and when? à ¢Ã¢â€š ¬Ã‚ ¢ Appropriate: apply it as a measure to reach the goal? à ¢Ã¢â€š ¬Ã‚ ¢ Feasible: It is possible to achieve? à ¢Ã¢â€š ¬Ã‚ ¢ Commitment: People are committed to achieving this goal? à ¢Ã¢â€š ¬Ã‚ ¢ Properties are the people responsible for achieving the objective included in the definition of the target. 2.4: Demonstrate how marketing strategies contribute to sustainable competitive advantages. This study examines the impact of the six dimensions of corporate social responsibility, sustainability marketing strategy the mediation influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. CSR consists of human development, environmental considerations, community involvement, product and service innovation trend, the attention of consumers, and the competition is an important strategy that will help companies get image enhanced marketing, customer satisfaction, stakeholder acceptance marketing performance and sustainability marketing. Here ISO 14000 106 companies in Thailand, was selected as the sample of the study. The results showed that some dimensions of corporate social responsibility has a significant impact on the marketing strategy, customer satisfaction, stakeholder acceptance and sustainability marketing. Furthermore, the performance of marketing a potential positive effect on the sustainability of marketing. Moreover, the ethical vision and competitive intensity has a moderating influence on the partial corporate responsibility strategy social relationships, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and sustainability marketing. Potential conversation with the results of the research is actually applied in the study Apply the main steps of marketing planning in practical business situations à ¢Ã¢â€š ¬Ã‚ ¢ mission statement (or define the mission of the company) has an impact on all the planning throughout the organization, because it is a statement of the companys overall business philosophy. Normally, a set of guidelines, rather than something that is expressed in quantitative terms hard and fast. à ¢Ã¢â€š ¬Ã‚ ¢ Situation analysis involves assessing the internal and external factors that influence the planning process and asks the question: Where are we?. This means that the research and analysis of all the information that has an impact on the organization and its operations, internal factors such as individual departmental corporate resources, external factors such as the current political events may interfere with the activities of the company. à ¢Ã¢â€š ¬Ã‚ ¢ organizational goals requires a management company to offer guidance on how the company to fulfill its mission, and it makes it clear that the company wants to be. This, in contrast to the mission, should be expressed in quantitative terms available. à ¢Ã¢â€š ¬Ã‚ ¢ strategies to achieve these objectives, concrete ideas on the achievement of corporate goals and relate to choose the way in which the mission is accomplished. 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy 2.1.1 Evaluate the key influences on strategic marketing planning, e.g. analysing competitors; identifying strategic marketing goals. The creation of a marketing strategy inevitably takes place in a strategic context which is a mixture of internal and external factors. Because of this, it is essential to have a clear understanding of that context before the marketing strategy is constructed. A systematic approach to acquiring that understanding helps to ensure that it is well informed and covers all the relevant factors. 2.2 Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy 2.2.1 Explain the importance of competitors, e.g. key issues when analyzing a businesss competitors Competitive analysis and strategic evaluation of the strongly corrugated and corrugated SWAK of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling an average of all relevant sources of competitor analysis in a framework in support of the efficient and effective strategy formulation, implementation, monitoring and adjustment. analysis is an essential part of the corporate strategy. It is argued that most companies are not this type of analysis systematically enough to carry. On the contrary, many companies are working on what is called informal impressions, assumptions and intuition by goodies information about competitors every manager continually receive. As a result, the traditional sites of the area scanned many companies to the risk of dangerous competitive blind areas due to a lack of robust competitor analysis. Demonstrating the value of information about competitors, such examples of business use to answer questions which provides information on five main competitors Management for Impact means that that is what is needed to respond to changing conditions and greater understanding by the adaptation of the project so it will be more likely to achieve its expected impact such changes may result in minor changes to the assets or major strategic reviews .. Each project is managed to be impacted by its own set of limitations. hold the internal and external constraints will help you to have realistic expectations of what can be achieved and set. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives 2.3.1 Explain the main types of strategic marketing objective, e.g. niche, hold, harvesting and divest objectives The purpose of strategic marketing analysis is to help managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. From this information it becomes easier to determinate exactly what the marketing goals should be. There are several types of strategic objective but four main ones are considered here. These are niche, hold, harvest, and divest goals and are considerable briefly. However the section that follows considers a further objective, namely growth. 2.3.2 Demonstrate the links between growth as an objective and other key strategic marketing objectives, e.g. examine types of growth (intensive, integrative, diversified) in relation to other to strategic marketing objectives When an organization adopts a diversification strategy they are essentially moving outside current, known areas of expertise. Through diversification they begin to work with new products, in new markets, and this brings new risks. Diversification for single-product organizations is an important development for two main reasons. First, risk becomes spread across two or more markets, and secondly, organizational resources such as management, marketing, finance, production, and operations can be used more effectively and efficiently when deployed across more than one product or market. Horizontal diversification occurs when products that are technologically unrelated to The established product range are introduced to the same market. Concentric diversification occurs when products that are technologically related to the Current portfolio is introduced to new markets. Conglomerate diversification occurs when products that is technologically unrelated To the current portfolio are introduced to new markets. 2.4 Demonstrate how marketing strategies contribute to sustainable competitive advantage 2.4.1 Identify the conditions necessary for sustained competitive advantage, e.g. Porters ideas for sustainability He described a category scheme consisting of three general types of strategies that are commonly used by companies to achieve competitive advantage and maintain. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer, then an economist before he specialized in strategy) and look at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and look at the strength or core competency of the company. In particular, he has two powers which he felt was most important: product differentiation and product cost (effectiveness) identified. 2.4.2 Assess how different strategies contribute to competitive advantage, e.g. key positions that a business can adopt (cost leadership, differentiation and focus strategies) and their impact in achieving competitive advantage Differentiate their products in a way to compete successfully. Examples of successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike Sneakers, By-Pastor, Apple Computer, and Mercedes-Benz. Differentiation that is tuned when the target segment is not sensitive to price, the market is competitive or saturated, customers have very specific requirements that may be under-served, and the company has resources and unique features that allow you to these needs in a response mode that are difficult to copy. These include patents or other rights of intellectual property (IP), the only technical expertise (eg Apples ability to design or animation prowess PEER), talented employees (for example, a champion sports team or a company of merchants Star brokerage), or innovative processes. Successful brand management is only observed even when the physical product is the same competitors. In this way, Chiquita was able to banana brand Starbucks coffee could be seen, and cou ld sneakers Nike brand. Fashion designers are heavily dependent on this form of image difference. 2.5 Apply the main steps of marketing planning in practical business situations 2.5.1 Demonstrate the process of marketing planning in a business context, e.g. devise outline marketing plans to meet the needs of different sizes and types of business The assignment gives few guidelines, examples, methods, tools, and the procedure to write a business plan that generates effluent outcomes. There is also online guidance available which are not chargeable and which demonstrates ways in which marketing strategy can be generated or a company to write a basic business plan or a plan related to sales by making use of freely available templates, examples and tools of how specific the statement separately and theories and techniques for marketing strategy and marketing planning, consisting of tools and guidelines for advertising, press, public relations (PR), and media relations, generation of sales through inquiries , advertising copywriting, internet and web marketing, offers, and so on. There is an in-depth information available about sales planning and selling based on current market situations. Outcome 03: Understand the concept and role of market segmentation and positioning Differentiate between market segmentation and product differentiation A small business can differentiate its product using marketing techniques, by physically changing the product or by changing the price. Using marketing, you can create a brand or image in the mind of consumers by pointing out the difference between your product and those of your competitors. For example, your advertising can show that while your product may cost the same as your competitors, it lasts longer, making it less expensive to use. If you sell tennis shoes, you can reinforce the toes, making it a longer-lasting shoe that appeals to frequent players who wear out their shoes. Lowering or raising the price of a product differentiates you from your competition. Because consumers have different needs, even when shopping for the same product, its important to know who is buying your product. This will help you plan your marketing, product development and pricing. You can sell a higher-priced version of your product with extra features in specialty stores to attract young, affluent singles, and sell another version with fewer features at a lower cost to young families or seniors. You can sell one version of your product to consumers, and another to businesses. 3.2 Compare and contrast different targeting approaches Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing number s of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions cost-effective and profitable cause and effect; inputs required to achieved required outputs, analyses, identifie

Teachers Attitudes Towards Interactive Whiteboards Teaching Tool Education Essay

Current UK governmental policy enterprises, such as Harnessing Technology: Transforming Learning and Children ‘s Servicess recommend that instructors increase their usage of engineering to better pupil academic growing ( Department for Education and Skills, 2005 ; Loveless, 2010 ; P. Smith, Rudd, & A ; Coghlan, 2008 ) . This has lead to increasing synergistic whiteboard ( IWB ) usage in UK primary and secondary schools ( Becta, 2008 ; Department for Education and Skills, 2005 ; Madden, Prupis, Sangiovanni, & A ; Stanek, 2009, p. 15 ; H. J. Smith, Higgins, Wall, & A ; Miller, 2005, p. 91 ) . Using an IWB enriches a schoolroom with images, sound, pre-prepared lessons, and entree to the Internet in multiple modes ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Lewin, Somekh, & A ; Steadman, 2008, p. 292 ) . What makes the synergistic whiteboard so potentially utile is that instructors can utilize this engineering from a learning place in the schoolroom instead than sitting at a computing machine ( S. Kennewell, Tanner, Jones, & A ; Beauchamp, 2008, p. 64 ) . IWB ‘s are thought to better pupil motive, engagement, coaction, deepness of acquisition, every bit good as addition pupil-teacher interaction ( G. Beauchamp & A ; Parkinson, 2005, p. 97 ; Gillen, Staarman, Littleton, Mercer, & A ; Twiner, 2007, p. 11 ; S. Kennewell, et al. , 2008, p. 64 ) .Literature ReviewOne manner to believe about engineering in general and synergistic whiteboards specifically is to see the IWB a tool for people to utilize ( Gillen, et al. , 2007, p. 12 ; Lewin, et al. , 2008, p. 293 ; G. Beauc hamp & A ; Parkinson, 2005, p. 101 ; Jonassen, 2006 ; S Kennewell, 2001 p107 ; S. Kennewell, et al. , 2008, p. 65 ; Lewin, et al. , 2008, p. 295 ; Loveless, 2010, p. 9 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) . Harmonizing to research, teacher attitude toward technological tools is the most of import factor in the successful execution of engineering in the school system ( Efe, 2011, p. 229 ; Teo, Wong, & A ; Chai, 2008, p. 128 ; Watson, 2001, p. 259 ) . Research workers have been analyzing this issue from a theory known as the Technology Acceptance Model ( Pynoo et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Basically this theory suggests that people accept engineering based upon the sensed utility and perceived easiness of usage. Most surveies have found that the more utile a individual believes the engineering is ( sensed utility ) , the more likely a individual will try to utilize it ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Versatility, shorter readying clip, ability to salvage lessons, better schoolroom direction with improved pupil behavior, improved lesson pacing, more multisensory lessons with multimedia, expanded interactivity throughout lessons, the possible to make more pupils with increased pupil success are all facets of sensed utility ( G. Beauchamp & A ; Parkinson, 2005p. 312 ; Gillen, et al. , 2007, p. 12 ; Gray, Hagger-Vaughan, Pilkington, & A ; Tomkins, 2005, p. 38 ; S. Kennewell, et al. , 2008, p. 62 ; Moss et al. , 2007, p. 6 ; Slay, SiebE† rger, & A ; Hodgkinson-Williams, 2008, p. 1335 ; H. J. Smith, et al. , 2005, p. 92 ; Teo, et al. , 2008, p. 267 ; Wood & A ; Ashfield, 2008, p. 84 ; Zevenbergen & A ; Lerman, 2008, p. 110 ) . Perceived easiness of usage is defined as a instructor ‘s expectancy of troubles connected with utilizing the engineering ( Pynoo, et al. , 2010, p. 569 ; Teo, et al. , 2008, p. 129 ) . Learning and implementing the usage of IWBs takes considerable attempt ( Borghans & A ; Weel, 2006, p. 1 ; Lewin, et al. , 2008, p. 239 ; Miller, Glover, & A ; Averis, 2009, p. 3 ; H. J. Smith, et al. , 2005, p. 98 ) . It is complicated to incorporate this tool into their personal teaching method and lesson planning ( Moss, et al. , 2007, p. 4 ; Slay, et al. , 2008, p. 1332 ) . This requires a important investing of clip non available to most instructors ( Efe, 2011, p. 229 ; Watson, 2001, p. 260 ) . Teachers need unrestricted entree to IWB ‘s in order to get the hang the engineering and go comfy with its usage ( Gray, et al. , 2005, p. 38 ) . Some schools do non hold adequate engineering for this to go on ( Efe, 2011, p. 229 ; Madden, et al. , 2009, p. 25 ; Watson, 2001, p. 257 ; Zevenber gen & A ; Lerman, 2008, p. 110 ) . Synergistic Whiteboards have important possible to alter the manner instructors teach at a really basic degree ( Gray, et al. , 2005, p. 43 ; Higgins, Beauchamp, & A ; Miller, 2007, p. 221 ; Watson, 2001, p. 252 ) . Teachers have the ability to see the full scope of potencies offered by the IWB or they can use this new resource harmonizing to their criterion and usual mode of instruction ( Bateson, 1972 ; G. Beauchamp & A ; Parkinson, 2005, p. 306 ; Gillen, et al. , 2007, p. 12 ; S. Kennewell, et al. , 2008, p. 71 ; Knight, Pennant, & A ; Piggott, 2004, p. 4 ; Miller, et al. , 2009, p. 4 ; Teo, et al. , 2008, p. 265 ; Watzlawick, Weakland, & A ; Fisch, 1974 ; Wood & A ; Ashfield, 2008, p. 86 ; Zevenbergen & A ; Lerman, 2008, p. 109 ) . This can be a considered both an indicant of usefulness and/or a trouble connected to IWBs ( Lewin, et al. , 2008, p. 295 ) . Teacher ‘s beliefs sing teaching method will find their position on this issue ( Gary Beauchamp & A ; Kennewell, 2008, p . 306 ; S. Kennewell, et al. , 2008, p. 65 ; Zevenbergen & A ; Lerman, 2008, p. 124 ) .MethodologyThis research was basic qualitative research that was trying to measure instructor ‘s feelings and attitudes toward the use of Synergistic Whiteboards. Questions were developed harmonizing to the above literature and these constructs. Forty secondary school instructors were asked to make full in respond to a 10 inquiry multiple-choice questionnaire. This questionnaire is attached in Appendix 1. Out of those who answered, five instructors were selected for farther interview. The extra interview inquiries can be found in Appendix 2. A chart of the replies and their dislocation are listed in Appendix 3. This research was conducted with an consciousness of the duty to teacher-respondents harmonizing to the values described in the British Revised Ethical Guidelines for Educational Research Data ( 2004 ) . Questionnaires were distributed and interviews conducted without favoritism against anyone for any ground, demoing regard for single differences. Teachers who participated understood that their engagement was wholly voluntary. They were informed of the nature of this research and the grounds for it. Complete privateness and confidentiality of their engagement and their responses was assured. No personal information was collected. All questionnaires were returned without names or any identifying features. Questionnaires were kept in a unafraid cabinet with no entree except for this research worker. Those involved in this research were non antecedently known by this research worker, nor were there any double relationships with them other than research worker and participant. No misrepr esentation was involved in any facet of this research. Participants were assured that they could reply the inquiries in the questionnaire in full, in portion, or non at all. They could alter their heads about take parting at any clip with no reverberations. No vulnerable people were included in this undertaking. No inducements were offered or given to convert people to take part. Participants were advised that they could talk to this research worker sing their reactions to the inquiries involved if they so desired. This research was conducted in a nonbiased format in order to get at honest consequences. There was no effort to pull strings, turn out or confute an docket. Data was collected, collated and analysed harmonizing to frequence of each response. Because some replies were given in both the interview and questionnaires, the figure of replies to different inquiry varies slightly. As basic research, this type of analysis provides farther waies for extra research.FindingssTeachers who believe that engineering will be utile to them are more likely to do the effort to utilize IWBs. In this research, instructors assert that the primary ground they use an IWB is that it offers a assortment of uses and makes their lessons less nerve-racking as represented in the diagram to the right. For some, the newness of this technique makes their undertaking more interesting. The grounds instructors give for trying to use IWBs include it ‘s assortment of educational utilizations ( 32 % of the instructors ) , decrease of emphasis ( 25 % of the instructors ) , a new attack to learning ( 22 % of the instructors ) , to develop their ICT accomplishments ( 17 % o f the instructors ) and the IWB is their lone available board ( 4 % of the instructors ) . Question # 2, â€Å" do you utilize an synergistic whiteboard as portion of your instructor tool, † was chosen as one method of sing the issue of sensed utility. A tool is utile. Eighty per centum of the instructors who participated viewed the usage of IWBs as one facet of their instructor repertory instead than as somehow distant from them. Most of the instructors involved in this research did believe that an IWB was a tool for them to utilize. Merely 5 % of the instructors did non utilize an IWB as portion of their instructor tool. Technological attitude can be seen to some extent by how frequently a instructor uses an IWB. Thus, inquiry # 4, on mean how many lessons per twenty-four hours do you interact with the whiteboard? Peoples who use their engineering more often are assumed to believe it is utile. In this instance, about tierce of the instructors used their IWB for 1-2 lessons each twenty-four hours and about tierce of the instructors used their IWB for 3-4 lessons per twenty-four hours. This information implies that instructors are utilizing their engineering on a regular footing. Teachers seem to see IWB ‘s as a helpful tool in many countries of instruction. The information split closely with 22 % of instructors admiting their belief that IWBs better planning, 20 % describing their belief that an IWB improves gait, 26 % coverage that they believe IWBs aid develop a better lesson flow and 24 % believe that their administration is helped by the usage of an IWB. Fewer instructors have seen an betterment in pupil behavior. On the other manus, 95 % of the instructors perceive the IWB as utile for bettering pupil comprehension of new constructs. Teachers continue to see value in IWB, with sentiments moderately equally split between believing that this engineering increases pupil motive ( 18 % ) , pupil engagement ( 25 % ) , teacher motive ( 15 % ) , and teacher engagement ( 17 % ) . Research strongly suggests that if a instructor believes that any troubles inherent in engineering are greater than what they perceive as its utility, that instructor will non utilize the engineering. When the IWB is non easy available, instructors are unable to entree it and go familiar plenty with it to go comfy. Therefore, inquiry # 1 was asked to measure IWB entree, a strong issue of sensed easiness of usage. In this research the bulk of respondents answered yes. Educational research workers stressed the doctrine of pedagogical alteration as a consequence of engineering. If instructors are utilizing their IWBs as an interaction instructor tool, they are thought to be trying pedagogical alteration. Are instructors utilizing IWBs from their old teaching method or are they incorporating this new engineering and making new ways of learning? Most of the instructors who answered this inquiry are utilizing their IWB as an synergistic instruction tool. The literature on engineering execution stresses the importance of instructor preparation. Most research emphasizes the deficiency of preparation as a barrier to positive integrating of new engineering. Yet more than half of the instructors take parting have had no formal preparation in the usage of an Interactive Whiteboard. The issue of salvaging lessons can mention to sensed easiness of use. The inquiry efforts to understand how instructors are accommodating to the new engineering. Teachers who do non salvage their work have n't yet realized this clip salvaging value built-in in engineering. These instructors are in the minority. A removable memory stick allows instructors to salvage their lessons but non to portion with one another. This could be another clip salvaging mechanism and an experience that increases teacher engineering accomplishment. The same is true of a personal web country. These instructors are in the bulk. A full two-thirds of the instructors use a memory stick or a personal web country to salvage their work. Merely one-forth of the instructors are salvaging their work to their section ‘s resort bank where instructors could easy portion their work with each other.DiscussionGovernmental policy encourages the increased usage of IWB and other engineering in instruction to better p upil success over clip. The literature reappraisal addressed engineering as a tool to be utilized by instructors harmonizing to the perceived utility and perceived easiness of usage. In the ideal, harmonizing to governmental policies, learning would alter and accommodate with the consequence being greater pupil success. This will merely go on if instructors can see that the utility of IWBs outweighs the troubles involved in using them. A simple study was administered to 40 instructors and interviews were conducted with five more instructors. The instructors believe that using IWBs will better pupil motive, motive, engagement in acquisition, teacher-student interaction and ability to larn new constructs. Most instructors do see the IWB as a tool for them to utilize in their instruction. Teachers are utilizing their IWBs on a moderately regular footing. They view this tool as utile for instructors every bit good as pupils. Teachers believe that IWBs make their occupation easier in footings of lesson planning, pacing lessons, lesson flow, administration, and ability to orchestrate schoolroom interaction. While IWBs are readily available for usage, there is a major job with instructor preparation for their usage. As more than one-half of the instructors in this research undertaking had no formal preparation in the usage of synergistic white boards, it is improbable that the coveted governmental educational alterations could reasonable be expected to happen. Equally long as instructors are being given engineering without the preparation to give them a deepness of understanding, they will reasonably implement this engineering from the pedagogical cognition they have.Decisionâ€Å" Teacher ‘s attitudes and experiences towards the usage of Synergistic Whiteboards ( IWBs ) † as instruction and larning tool was conducted to measure how current secondary school instructors match the research literature. Research workers and governmental policy shapers suggest that IWB ‘s can alter teaching method for the better, bettering pupil attainment. Many articles mentioned the deman d for instructors to accommodate themselves to the technological progresss in order to carry through this alteration. However, research besides carefully explained that if the sensed utility did non outweigh the sensed easiness of usage, instructors would non do the attempt to change their thought and learning behavior. For the most portion, the instructors who participated in this survey are utilizing IWBs on a regular footing. The engineering is available. However, without the designated preparation that allows pedagogues to understand engineering at a deep degree, engineering will merely be funnelled through the bing teaching method. This was illustrated by the simple inquiry about salvaging their work. Few instructors take advantage of the chances to portion work by salvaging on a school-wide waiter. Hopefully, future research will measure what needs to happen for instructors to be given engineering preparation that would let them to utilize the full resources of available engineering.Appendix 1: Questionnaire for instructorsDo you hold an synergistic whiteboard available every bit frequently as you would wish? Yes No Make you utilize an synergistic whiteboard as a instructor tool? ( Please tick merely one ) Yes No Sometimes As portion of your learning how make you utilize the whiteboard? ( Please tick merely one ) As an synergistic board ( You touch it with you pen or finger, write on it, etc ) As a show board ( Just to project work for the projector with no interaction ) Both On mean how many lessons per twenty-four hours do you interact with the synergistic whiteboard? No lessons 1 – 2 lessons 3 – 4 lessons 5 – 6 lessons Have you had formal whiteboard preparation? ( Please tick merely one ) Yes No On a instructor ‘s perceptive which of these characteristics do you believe synergistic whiteboards can better? ( More than one can be ticked ) Planing Pace Flow of lessons Do you believe utilizing an synergistic whiteboard better apprehension of new constructs? ( Please tick merely one ) Yes No Do you believe synergistic whiteboards additions: – ( Please click one or more ) Pupil ‘s motive Pupil ‘s engagement Teacher ‘s motive Teacher ‘s engagement What has encouraged you to utilize an synergistic whiteboard? ( Please click one or more ) A new attack to learning Its assortment of use To develop your ICT accomplishments It is the lone board in the schoolroom Make the lesson less nerve-racking How make you salvage the information created? ( Please click one or more ) Do non salvage work Department ‘s resort bank Removable memory stick Other methods Personal web infiniteAppendix 2: Interview inquiries for instructorsMake you utilize an Synergistic Whiteboard? If so how long have you been utilizing one? What do you utilize the Interactive Whiteboard for? Why? What type of interaction does the Interactive Whiteboard encourage? Why? How has the Interactive Whiteboard improved your instruction and acquisition? Why If you had the pick which medium ( Interactive or kick Whiteboard ) would you utilize as a learning tool? Why? What has been the cardinal influence ( s ) that has encouraged you to utilize the Interactive Whiteboard? What things would forestall you from desiring to utilize the Interactive Whiteboard?Appendix 3: Response Datas1. Make you hold an synergistic whiteboard available to utilize every bit frequently as you would wish? Yes 34 85 % No 6 15 % Entire 40 100 % 2. Make you utilize an synergistic whiteboard as portion of your instructor tool? Yes 32 80 % No 2 5 % Sometimes 6 15 % Entire 40 100 % 3. As portion of your learning how make you utilize the whiteboard? As an synergistic board 28 70 % As a show board 6 15 % Both 6 15 % Entire 40 100 % 4. On mean how many lessons per twenty-four hours do you interact with the whiteboard? No lessons 2 5 % 1-2 lessons 14 35 % 3-4 lessons 14 35 % 5-6 lessons 10 25 % 40 100 % 5. Have you has any formal whiteboard preparation Yes 18 45 % No 22 55 % 40 100 % 6. Think IW can better Planing 10 22 % Pace 9 20 % Flow of lessons 12 26 % Administration 11 24 % Behaviour direction 4 8 % Entire 46 100 % 7. Make you believe utilizing an synergistic whiteboard better apprehension of new constructs? Yes 38 95 % No 2 5 % Entire 40 100 % 8. Make you believe synergistic whiteboards additions Think IW additions Pupil ‘s motive 12 18 % Pupil ‘s engagement 16 25 % Teacher ‘s motive 10 15 % Teacher ‘s engagement 11 17 % Active student engagement 16 25 % Entire 65 100 % 9. What has encouraged you to utilize an synergistic whiteboard? Encourage to utilize IW A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 % 10. How do you salvage the information created? How make you salvage the information created A new attack to learning 9 22 % Its assortment of use 13 32 % To develop your ICT accomplishments 7 17 % Merely board in the schoolroom 2 4 % Make the lesson less nerve-racking 10 25 % Entire 41 100 %

Managing Profitable Customer Relationships

Hardly Davidson has massive engines for motorbikes and has been known to have a friendly relationship with its customers. The company sponsors different motorbike events during which they are able to display modern bikes and their accessories. The brand name has a great reputation and has brought together riders and have welfare benefits for its members. The company has enhanced their rapport through regular communication through the internet. The riders have formed an international network attachment as well as local dealership to enhance their services. The company motivates its customers or riders by giving them pinstops which identify them with the company and so doing create pride of membership. Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one’s bike. Harley company has been accepted in different countries and its members can rent and ride in countries such as Canada, Australia and the United States. The company has built a good reputation and has a great bond with its numerous customer needs. 1.   What are the key elements of Harley-Davidson’s efforts to build relationship with its customers? The key elements in Harley-Davidson are the involvement of customers in not being just customers but also being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good communication through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers. 2.   Can you think of other companies that create such strong relationships with their customers? How do they do that? NASCAR which is the National Association for Stock Car Auto Racing has created a lasting customer relationship through a careful blend of live racing events, compelling web sites with information and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly environment that enriches the company-to-customer relationship. The Unilever company has created a good relationship through high standards of corporate behavior towards the employees, customers and the society. It is involved in community development activities and this extension of their services to the society attracts more customers. The company has also offered voluntary counseling and testing programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to reaching out to its customers. A follow up plan for comprehensive care and treatment is organized so that customers are convinced that the company’s objective is to render them the service and the good gesture goes along way in maintaining a good relationship. Offering of medicines at subsidized rates has led to the growth of the company and the humanitarian activities have extended to the provision of health insurance covers. 3.   How else can Harley-Davidson build or deepen its relationships with its customers? Harley Davidson can deepen its relationship by offering medical checkups for the riders before and after an event, a welfare scheme for the member’s next of kin to participate   for future customers as well as training facilities for those aspiring to be good riders. Recommendation To enhance profitable customer relationships, it is important that there is customer involvement and participation in the activities of the company. A good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service. Reference: Paul G.R. Up Close and Personal?: Customer relationship. Don Peppers, Martha Rogers. Managing Customer Relationship. Stanley A.B Customer Relationship Management